What Arsène Wenger can teach CMOs about winning with culture
Arsenal's sucess is the result of decades of commitment, writes Masibu Manima.
Kate Howe, Executive Director of MSQ on how, thanks partly to the pandemic and partly to the evolution of martech, B2B marketing is emerging from its tired stereotype and reimagining itself.
Kate’s responsible for shaping and implementing our growth strategy and developing our multi-disciplinary proposition. She joined MSQ from Dentsu Aegis Network, where she led the network’s creative, customer experience and commerce agencies. She’s also spent time as the CEO and Chair of B2B agency gyro and was the Chief Marketing Officer of Gala Coral Group. Kate’s on the Board of Trustees at Macmillan Cancer Support and Honorary Secretary of the IPA.
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