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Channeling the power of storytelling
By Paul Domenet
Paul Domenet, Communications Creative Director and Partner at Free The Birds explores the world of brand storytelling and why it’s vital that brands make the story count.
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Free stuff? No thanks. Gen Z want access over exclusivity
Megha Sthankiya, Senior Culture Strategist at The Marketing Store highlights why, for Gen Z, access is more appealing than exclusivity, and a powerful marketing tool in itself.
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NFTs, AR and AI: The tech behind the digital democratisation of art
By Rosh Singh
Rosh Singh, Managing Director of UNIT9 highlights the emerging tech and digital platforms that are poised to revolutionise the art sector for the better.
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The new world demands a new approach when it comes to digital innovation
Nick Constantinou, EVP, Managing Director, UK, Germany, Netherlands + UAE at Monstarlab on how brands are reassessing their digital offering for an ever-shifting world.
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Dead Tamagotchis: Exploring the ethics in designing digital experiences for children
Gautama Payment, Experience Design Director at Zone on how brands and tech companies can navigate the complexities of the digital realm to deliver ethical digital experiences for children.
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How Knorr harnessed the power of advocacy to drive behavioural change
By Richard Cox
Richard Cox, Founding Partner at MullenLowe salt on how Knorr placed purpose at the heart of its business and what brands can learn from it.
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How Tetra Pak used packaging as a media tool
Alessio Schiavone, Digital Solutions Manager, Europe & Central Asia at Tetra Pak highlights the power of merging a physical value chain with digital data to amplify packaging’s potential.
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Attention please
Adam Reynolds, Senior Copywriter at IMA on how brands can compete for audience attention because, if people don’t stop and pay attention, you’ve failed.
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Creativity + collaboration = Innovation
Teodora Gavrilut, Chief Operating Officer at Creatopy highlights the importance of encouraging leadership and collaborative tools to create an environment where innovation can thrive.
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Must be hard selling door to door from up there in your ivory tower
By Jon Williams
Jon Williams, Founder & CEO at The Liberty Guild in the power of research and of understanding consumer opinion in real time and adjusting creative as you go.
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The pandemic has exposed sexism in design: Let’s innovate a more inclusive future
Anna Sutherland, Senior Designer at Echo unpacks the importance of inclusive data and design that results in products that are better for everyone.
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The harsh truths of race and influencer pricing that we must face head on
Charlotte Williams, Founder of SevenSix Agency introduces new research revealing the extent of the influencer pay gap and what the entire ecosystem can do to dismantle the status quo.