Trend

The new world demands a new approach when it comes to digital innovation

By Nick Constantinou

Nick Constantinou, EVP, Managing Director, UK, Germany, Netherlands + UAE at Monstarlab on how brands are reassessing their digital offering for an ever-shifting world.

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Dead Tamagotchis: Exploring the ethics in designing digital experiences for children

By Gautama Payment

Gautama Payment, Experience Design Director at Zone on how brands and tech companies can navigate the complexities of the digital realm to deliver ethical digital experiences for children.

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Trend

How Knorr harnessed the power of advocacy to drive behavioural change

By Richard Cox

Richard Cox, Founding Partner at MullenLowe salt on how Knorr placed purpose at the heart of its business and what brands can learn from it.

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Trend

How Tetra Pak used packaging as a media tool

By Alessio Schiavone

Alessio Schiavone, Digital Solutions Manager, Europe & Central Asia at Tetra Pak highlights the power of merging a physical value chain with digital data to amplify packaging’s potential.

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Trend

Attention please

By Adam Reynolds

Adam Reynolds, Senior Copywriter at IMA on how brands can compete for audience attention because, if people don’t stop and pay attention, you’ve failed.

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Trend

Creativity + collaboration = Innovation

By Teodora Gavrilut

Teodora Gavrilut, Chief Operating Officer at Creatopy highlights the importance of encouraging leadership and collaborative tools to create an environment where innovation can thrive.

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Must be hard selling door to door from up there in your ivory tower

By Jon Williams

Jon Williams, Founder & CEO at The Liberty Guild in the power of research and of understanding consumer opinion in real time and adjusting creative as you go.

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The pandemic has exposed sexism in design: Let’s innovate a more inclusive future

By Anna Sutherland

Anna Sutherland, Senior Designer at Echo unpacks the importance of inclusive data and design that results in products that are better for everyone.

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Trend

The harsh truths of race and influencer pricing that we must face head on

By Charlotte Williams

Charlotte Williams, Founder of SevenSix Agency introduces new research revealing the extent of the influencer pay gap and what the entire ecosystem can do to dismantle the status quo.

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Trend

Handling hot potatoes: Brand behaviour in the culture war era

By Henry Joyce

Henry Joyce at TMW Unlimited unpacks the furore that surrounded the recent Hasbro Mr Potato Head rebrand and highlights how brands can navigate unavoidable controversy.

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Trend

Should brands be joining in on the Clubhouse fun?

By Yuval Ben-Itzhak

Yuval Ben-Itzhak, President at Socialbakers explores what the rise of this new social app means for brands and their marketing teams.

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Trend

A move to the minimal

By Liam McHugh

Liam McHugh, Design Director at Missouri Creative writes that brand logos are being simplified because the world around them is more complex.

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Trend

#BrandShareTheMic opens up new ways for brands to collaborate with young Black creators

By James Hogwood

James Hogwood, Creative Director at Livity & Co-Founder of Brand Share the Mic on why the creative industry needs more initiatives to increase the meaningful inclusion of Black talent.

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Trend

The dwindling culture of celebrity: Why brands are turning away from big names

Molly Rowan Hamilton, Strategy Director at BrandOpus NY on how celebrities are no longer the only icons of our society. Everyday people are too and increasingly, they call the shots.

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