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M&S’s shift towards e-commerce opens up potential for marketing growth
By Vihan Sharma
Smart brands recognise that ecommerce is crucial for long-term growth and attracting new customers.
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We Need to Talk About Your Balls
By Asa Nowers
Asa Nowers, strategist at Hell Yeah!, on the revolution afoot in the male grooming market and why nice guys finish first.
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Brand promises are not enough to tackle the climate crisis
By Gareth James
Brands need to place action and honesty ahead of big corporate promises when it comes to making meaningful change on the climate crisis.
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Rise up to meet the challenge of a conscious future for advertising
By Jake Dubbins
Jake Dubbins, Co-Chair of the Conscious Advertising Network and MD of Media Bounty on why the industry needs to place responsible advertising on the top of the business agenda.
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A question of time: Why hybrid event strategies need to prioritise flexibility
By Toby Lewis
The pandemic has shifted the way in which people value time, which means event strategies need to prioritise flexibility.
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Purpose isn’t enough – it’s time for brands to be activists
Marketers need to recognise the difference between brands making a statement and actively making a difference.
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Move on from the jingle: how to build an effective sonic branding strategy
Marijn Roozemond, Senior Creative Strategist at international creative music agency MassiveMusic, explains why it's time for brands to reappraise the role of music in building authentic connections.
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Is your brand data driven?
Why smart marketers are embracing a shift from the technical to the emotional when it comes to using data to drive creativity.
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How brand storytelling can challenge the status quo
From addressing the climate crisis to changing behaviour communication is vital in helping consumers transition to the new.
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In the sparring match between logic and gut, brands should be aiming for a draw
By Tom Poynter
The long and the short of it is smart marketers need a mixture of long and short term strategies to thrive.
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Addressing the taboo of miscarriage
How UK creative industries can create inclusive and supportive workplace policies related to miscarriage leave.
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What adland needs to know about the dangers of digital distortion
Ila De Mello Kamath, Global Strategy Partner at Ogilvy, on the phenomenon of not-so-innocent ‘selfie’ filters