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Lucozade goes football crazy with Bellingham campaign
By Nicola Kemp
The summer football campaign, created by Zeal, features a wrap of London’s iconic BFI Imax cinema.
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Snapchat celebrates the emotion of football
By Nicola Kemp
The brand has placed itself at the heart of football fandom with a campaign rooted in the lived experience of fans.
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Wimbledon celebrates the beauty and the battle of The Championships
By Nicola Kemp
The new campaign from the All England Lawn Tennis Club, created by VCCP, celebrates the 139th championship.
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Creativebrief reveals rise of social-first marketing in new report
The Social Sells 2.0 report uncovers how senior marketing leaders are increasing investment in social media.
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The Sun celebrates the shared obsession of the World Cup
By Nicola Kemp
The UK-wide campaign ‘World Cup For It’ is designed to showcase how The Sun app keeps the fans at peak World Cup fever 24/7.
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YouTube levels up creator partnerships with social series
By Nicola Kemp
‘The Brand Deal Desk’ series aims to help creators level up their brand partnerships on YouTube.
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EE’s World Cup campaign tackles toxic masculinity
The campaign shows how sport can build community and protect boys from harmful influences online.
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Primark brings the summer vibes in new campaigns
By Nicola Kemp
‘The Get Away’ campaign showcases the brand’s latest summer collection across the UK, the US and Spain.
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Adidas leans on nostalgia for Backyard Legends campaign
By Nicola Kemp
The brand is leading the World Cup hype with a star-studded campaign including Timothée Chalamet, Lionel Messi, Bad Bunny, Lamine Yamal and Jude Bellingham.
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The Corner brings summer storytelling to menswear for Moss
By Nicola Kemp
The beautifully designed ‘Bring Back Stories’ campaign includes the brand’s first-ever television campaign.
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Tem highlights the human cost of energy crisis
By Nicola Kemp
A coffee shop takeover in London will support the brand campaign.
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Hinge speaks to real couples about modern dating
The continuation of the ‘It’s Funny We Met on Hinge’ campaign spotlights the challenges of meeting people.
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World Rugby unveils ‘Go All Out’ for global brand campaign
By Nicola Kemp
A 60-second film is designed to spark excitement ahead of the Men’s Rugby World Cup in Australia.
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Ready Set Ford redefines automotive marketing
Three new integrated campaigns position the brand as a maker and facilitator.