By Nicola Kemp
An expansive interview with IPA President Julian Douglas underlines the power of complete transparency and trust for successful partnerships.
By Matt Readman, Chief Strategy Officer, Dark Horses
Matt Readman, Chief Strategy Officer at Dark Horses on why Brewdog lacks emotional intelligence and the challenge of a catastrophically managed World Cup.
By Nicola Kemp
Kevin the Carrot is back with a teaser paying homage to Nike’s 1998 World Cup Campaign
By Nicola Kemp
Reflecting consumers’ desire to escape the tough current climate, the supermarket giant is highlighting the joy of Christmas.
By Nicola Kemp
Quality, value and consistency sit at the heart of the festive campaign from Publicis Poke.
By Nicola Kemp
The Santa Glasses campaign delivers a rose-tinted view of Christmas, while recognising the cost of living crisis.
New music video for supported by Trainline from Mother London encourages sustainable travel
Research from the Advertising Association and WARC predicts that Q4 spend will reach £10bn pushing total spend up to £35bn for the year.
Very campaign from Grey London marks the start of this year’s Christmas ads
The latest IPA Bellwether Report reveals that pessimism is widespread across the industry although growth, albeit slower, continues
Sasha Laman, Vice President of Global Marketing at Juice Plus+ on the future of wellness.
By Chloe Heatlie, MassiveMusic
Brand must work together with agencies to maximise on creativity during the cost of living crisis
By Nicola Kemp
Outdoor advertising sites featuring images and memorial messages to mark the Queen's reign provided the backdrop for blanket funeral coverage.
By Nicola Kemp
The 2022 winners highlighted the power of empathy, humanity and craft in advertising.
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