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The truth about lockdown for women is a story of strain and embracing a slower pace of life

Research from Instagram and Grazia shines a light on the lived experience of women in lockdown.

By Nicola Kemp

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Why Born Free and ENGINE turned to real voices in lockdown

A new campaign highlighting the plight of animals in captivity shines a light on the power of lived experiences and real voices in advertising.

By Nicola Kemp

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Purpose Disruptors invite the industry to be part of The Great Reset

A new movement has launched which aims to use the creative industry’s talent and influence to help ensure the positive environmental behaviours developed during lockdown become a long-term shift in society.

By Izzy Ashton

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Bodyform’s #wombstories cut a swathe through the shame surrounding women’s bodies

A ground-breaking new campaign marks a step-change for the depiction of the lived-experience of women in advertising.

By Nicola Kemp

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Why community is the future of fashion culture

The fashion industry is reflecting the shifting market, recognising that engaging directly with consumers becomes a powerful marketing tool; the consumer becomes the influencer.

By Izzy Ashton

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Experiential beauty: How brands are fusing physical and digital

Beauty is the midst of a physical and virtual revolution with significant implications for brands.

By Izzy Ashton

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Our changing relationship with AI

AI has often been depicted to show the worst of traits inherited from humans. But how does our relationship with it change if it can embody the best?

By David Sanger

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The importance of trans representation, and why every voice should be heard

Brands can help shape an understanding of an experience which many people go through every day. These stories can help foster empathy in an audience & ultimately help move the needle towards even more inclusive representation.

By Izzy Ashton

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Diverse bodies, diverse minds

This week is Mental Health Awareness Week, and the focus for 2019 is body image. It’s no surprise really given the rise in apparent ideals we see in the world around us.

By David Sanger

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Gamers logging on to a new community

Games are still a place for exploration, development, education but perhaps most importantly today they’re also where you can both build and become a part of a community.

By Izzy Ashton

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Don't mention the M-word

Money is a sensitive topic. It’s awkward, people don’t want to ask questions. But a number of brands are challenging that mindset and helping consumers open up.

By Izzy Ashton

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A novel idea for advertisers

As people look away from their phone screens, brands are returning to the page to reach their audience, fully embracing the power of the book-bound, written word.

By David Sanger

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Can advertising save the world?

Inevitably, whenever a brand throws its weight behind a greater cause, there are cries of why can’t they just stick to selling stuff? But there are brands, and agencies, that are instead embracing the fact that, yes, advertising really can save the world.

By David Sanger

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Book an appointment with the Brand Therapist

One in 10 children have a diagnosable mental health disorder according to data from the charity Young Minds. In a sector that’s underfunded, there’s an opportunity for brands to fill the gap. If done in the right way of course.

By Kara Melchers

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What does love look like in 2019?

The images broadcast into our homes not only influence our purchasing behaviour but tell us what we should be hoping and wishing for. When it comes to love, it’s time we were presented with a new ‘normal’ kind of romance.

By Izzy Ashton

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