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“Being comfortable is owning who we are”
How Hotter and Pablo London smashed stereotypes to raise the bar in marketing to older women.
By Nicola Kemp
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Five years on: How This Girl Can is still breaking boundaries
The evolution of the ground-breaking campaign is a testament to the ability of marketing to move from advertising to activism.
By Nicola Kemp
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How Baileys, The Women’s Prize for Fiction and VMLY&R elevated female authors with #ReclaimHerName
The campaign aims to encourage new and important conversations around the continuing challenges women face in publishing and authors' many reasons for using a pseudonym.
By Nicola Kemp
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The truth about lockdown for women is a story of strain and embracing a slower pace of life
Research from Instagram and Grazia shines a light on the lived experience of women in lockdown.
By Nicola Kemp
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Why Born Free and ENGINE turned to real voices in lockdown
A new campaign highlighting the plight of animals in captivity shines a light on the power of lived experiences and real voices in advertising.
By Nicola Kemp
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Purpose Disruptors invite the industry to be part of The Great Reset
A new movement has launched which aims to use the creative industry’s talent and influence to help ensure the positive environmental behaviours developed during lockdown become a long-term shift in society.
By Izzy Ashton
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Bodyform’s #wombstories cut a swathe through the shame surrounding women’s bodies
A ground-breaking new campaign marks a step-change for the depiction of the lived-experience of women in advertising.
By Nicola Kemp
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Why community is the future of fashion culture
The fashion industry is reflecting the shifting market, recognising that engaging directly with consumers becomes a powerful marketing tool; the consumer becomes the influencer.
By Izzy Ashton
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Experiential beauty: How brands are fusing physical and digital
Beauty is the midst of a physical and virtual revolution with significant implications for brands.
By Izzy Ashton
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Our changing relationship with AI
AI has often been depicted to show the worst of traits inherited from humans. But how does our relationship with it change if it can embody the best?
By David Sanger
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The importance of trans representation, and why every voice should be heard
Brands can help shape an understanding of an experience which many people go through every day. These stories can help foster empathy in an audience & ultimately help move the needle towards even more inclusive representation.
By Izzy Ashton
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Diverse bodies, diverse minds
This week is Mental Health Awareness Week, and the focus for 2019 is body image. It’s no surprise really given the rise in apparent ideals we see in the world around us.
By David Sanger
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Gamers logging on to a new community
Games are still a place for exploration, development, education but perhaps most importantly today they’re also where you can both build and become a part of a community.
By Izzy Ashton
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Don't mention the M-word
Money is a sensitive topic. It’s awkward, people don’t want to ask questions. But a number of brands are challenging that mindset and helping consumers open up.
By Izzy Ashton
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A novel idea for advertisers
As people look away from their phone screens, brands are returning to the page to reach their audience, fully embracing the power of the book-bound, written word.
By David Sanger