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McDonald’s celebrates the magic of imagination

For its fifth anniversary of #ReindeerReady, Leo Burnett and McDonald’s remind audiences they’re never too old to imagine in a heartwarming Christmas campaign

By Georgie Moreton

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Baubles to Last Year, Christmas is On!

Argos and The&Partnership celebrate Christmas-enthusiasts across the UK.

By Nicola Kemp

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Here comes the joy

Boots’ Christmas campaign from VMLY&R London underlines the power of joy and togetherness at Christmas.

By Nicola Kemp

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"Advertising without trust is just noise"

The latest research from the UK advertising’s thinktank Credos has revealed that public trust in advertising is improving

By Nicola Kemp

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Virgin Media harness the power of music and live events to engage consumers

As music fans return to festivals with a heightened sense of community and togetherness, brands are able to assist in creating unforgettable experiences

By Georgie Moreton

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Nike highlights the power of staff as it looks to promote retail experience

By shifting the lens inwards, the brand highlights how the benefits of the physical store are being redefined

By Georgie Moreton

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Mixtapes spark Millennial nostalgia

Why Digitas UK and OREO have tapped into the trend of nostalgia to deliver an integrated AI and digital activation.

By Georgie Moreton

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Dubai Tourism and Mother reinvent travel marketing for a new era

A new entertainment platform starring Jessica Alba and Zac Efron signals the return of big-budget destination marketing.

By Nicola Kemp

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Sustainability set to be key trend this Christmas

IPA data suggests young adults will close the action gap when it comes to sustainable shopping choices.

By Nicola Kemp

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Beyond the surface

How adidas and Havas are creating more space for women in sports.

By Nicola Kemp

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Klarna launches Small Business Support Package

The financial brand is placing the small business community at the forefront with £3, fund to help them to recover from the pandemic.

By Nicola Kemp

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“We need every part of culture we can get our hands on"

Sara Blonstein, Founder and Creative Director at Blonstein, lifts the lid on the British Fashion Council's NEWGEN partnership with TikTok and the future of hybrid events.

By Nicola Kemp

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Lessons from Cannes Lions on the future of e-commerce

World-class creative ecommerce goes beyond transaction, writes Gabriela Lungu Global Creative Director at VMLY&R Commerce and jury member for the Creative ecommerce category.

By Gabriela Lungu, Global Creative Director

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Sorry, I have plans with myself

How Space NK and FCB Inferno redefined aspiration to create the space to celebrate and elevate the diversity of beauty experiences.

By Nicola Kemp

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02 leans on the Fortnite factor with virtual venue launch

The 02 blazes a trail for digital experience with the launch of its first ever virtual event space in Fortnite.

By Nicola Kemp

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