Trend
Experiential beauty: How brands are fusing physical and digital
Beauty is the midst of a physical and virtual revolution with significant implications for brands.
By Izzy Ashton
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Our changing relationship with AI
AI has often been depicted to show the worst of traits inherited from humans. But how does our relationship with it change if it can embody the best?
By David Sanger
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The importance of trans representation, and why every voice should be heard
Brands can help shape an understanding of an experience which many people go through every day. These stories can help foster empathy in an audience & ultimately help move the needle towards even more inclusive representation.
By Izzy Ashton
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Diverse bodies, diverse minds
This week is Mental Health Awareness Week, and the focus for 2019 is body image. It’s no surprise really given the rise in apparent ideals we see in the world around us.
By David Sanger
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Gamers logging on to a new community
Games are still a place for exploration, development, education but perhaps most importantly today they’re also where you can both build and become a part of a community.
By Izzy Ashton
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Don't mention the M-word
Money is a sensitive topic. It’s awkward, people don’t want to ask questions. But a number of brands are challenging that mindset and helping consumers open up.
By Izzy Ashton
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A novel idea for advertisers
As people look away from their phone screens, brands are returning to the page to reach their audience, fully embracing the power of the book-bound, written word.
By David Sanger
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Can advertising save the world?
Inevitably, whenever a brand throws its weight behind a greater cause, there are cries of why can’t they just stick to selling stuff? But there are brands, and agencies, that are instead embracing the fact that, yes, advertising really can save the world.
By David Sanger
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Book an appointment with the Brand Therapist
One in 10 children have a diagnosable mental health disorder according to data from the charity Young Minds. In a sector that’s underfunded, there’s an opportunity for brands to fill the gap. If done in the right way of course.
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What does love look like in 2019?
The images broadcast into our homes not only influence our purchasing behaviour but tell us what we should be hoping and wishing for. When it comes to love, it’s time we were presented with a new ‘normal’ kind of romance.
By Izzy Ashton
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Time for bed: Our new obsession with sleep
We’re obsessed with getting enough sleep. And in pursuit of the perfect eight hours we’ve given ourselves insomnia. But with the arrival of any epidemic comes new commercial opportunities for brands and entrepreneurs.
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Should brands be signing up to Veganuary?
Earlier this week I desperately tried to eavesdrop as three workmen discussed Greggs’ latest creation: the vegan sausage roll. I never did find out what they thought but I did, unfortunately, see Piers Morgan’s faux vomit when he sampled the roll on Good Morning Britain.
By Izzy Ashton
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Brand activists, choose your words wisely
We live in more transparent times, and now there’s nowhere for CEOs to hide. The customers have arrived with their pitchforks and placards and they’re demanding brands speak up.
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Disrupt Ageing
Advertising needs to focus on the process of ageing, on the person who is ageing, turning their lives into a journey of celebration rather than a sequence of ages to be ticked off.
By Izzy Ashton
Trend
Right to fight
Some brands are shirking the ordinary, the expected and the safe to move in the direction they believe is right.
By David Sanger