Trend

Transparency and clarity: Barclays and OMD on partnership

By Nicola Kemp

An expansive interview with IPA President Julian Douglas underlines the power of complete transparency and trust for successful partnerships.

Read more
Trend

Aldi releases Christmas teaser campaign

By Nicola Kemp

Kevin the Carrot is back with a teaser paying homage to Nike’s 1998 World Cup Campaign

Read more
Trend

Tesco and BBH launch ‘The Christmas Party’

By Nicola Kemp

Reflecting consumers’ desire to escape the tough current climate, the supermarket giant is highlighting the joy of Christmas.

Read more
Trend

Farmer Christmas returns for Morrisons

By Nicola Kemp

Quality, value and consistency sit at the heart of the festive campaign from Publicis Poke.

Read more
Trend

Boots and VMLY&R deliver Christmas ‘Joy For All’

By Nicola Kemp

The Santa Glasses campaign delivers a rose-tinted view of Christmas, while recognising the cost of living crisis.

Read more
Trend

Craig David finds better days by train

By Georgie Moreton

New music video for supported by Trainline from Mother London encourages sustainable travel

Read more
Trend

A festive world cup lifts Q4 ad spend

By Georgie Moreton

Research from the Advertising Association and WARC predicts that Q4 spend will reach £10bn pushing total spend up to £35bn for the year.

Read more
Trend

Go Very early this Christmas to spread the cost

By Georgie Moreton

Very campaign from Grey London marks the start of this year’s Christmas ads

Read more
Trend

Cost of living crisis sees marketing budget growth slow

By Georgie Moreton

The latest IPA Bellwether Report reveals that pessimism is widespread across the industry although growth, albeit slower, continues

Read more
Trend

Why Juice Plus+ is simplifying wellness

By Georgie Moreton

Sasha Laman, Vice President of Global Marketing at Juice Plus+ on the future of wellness.

Read more
Trend

Preserving creativity - no matter the cost

By Chloe Heatlie, MassiveMusic

Brand must work together with agencies to maximise on creativity during the cost of living crisis

Read more
Trend

UK creative industry marks Queen’s funeral with ad blackout

By Nicola Kemp

Outdoor advertising sites featuring images and memorial messages to mark the Queen's reign provided the backdrop for blanket funeral coverage.

Read more
Trend

Bodyform’s Painstories and Channel 4’s Super. Human. scoop Gerety Awards

By Nicola Kemp

The 2022 winners highlighted the power of empathy, humanity and craft in advertising.

Read more