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“We need every part of culture we can get our hands on"

Sara Blonstein, Founder and Creative Director at Blonstein, lifts the lid on the British Fashion Council's NEWGEN partnership with TikTok and the future of hybrid events.

By Nicola Kemp

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Lessons from Cannes Lions on the future of e-commerce

World-class creative ecommerce goes beyond transaction, writes Gabriela Lungu Global Creative Director at VMLY&R Commerce and jury member for the Creative ecommerce category.

By Gabriela Lungu, Global Creative Director

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Sorry, I have plans with myself

How Space NK and FCB Inferno redefined aspiration to create the space to celebrate and elevate the diversity of beauty experiences.

By Nicola Kemp

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02 leans on the Fortnite factor with virtual venue launch

The 02 blazes a trail for digital experience with the launch of its first ever virtual event space in Fortnite.

By Nicola Kemp

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How gaming can help brands reach diverse audiences

TBWA\London’s Chief Strategy Officer Anna Vogt and Planning Partner Donald Pirie explain why gaming presents an unprecedented opportunity for brands.

By Anna Vogt and Donald Pirie

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‘We’re better with pets’

Pets at Home and The&Partnership show the power of post-pandemic honesty in advertising.

By Nicola Kemp

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"We have arrived! So it's time to do what you Brits do best and form an orderly queue.”

Restaurant chain Wendy’s return to the UK, with its new brand platform ‘All beef.No Bull’, underlines the power of doing things differently.

By Nicola Kemp

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Metro Bank turns to community with new campaign supporting business customers

By Nicola Kemp

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“They’re sick to death of being made to feel terrible for menstruating”

Why Mother and Bloody Good Period are launching the #NoShameHere campaign.

By Nicola Kemp

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‘You just might surprise yourself’

What Pinterest’s new brand campaign tells us about post-pandemic spontaneity and serendipity.

By Nicola Kemp

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Welcome to the age of cynicism

Say less, do more; what brands should know about the Havas Meaningful Brands Survey 2021.

By Nicola Kemp

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‘Long Live the Prince’: The brands re-writing history to highlight knife-crime

The story behind ENGINE Creative and EA Sports groundbreaking Kiyan Prince Foundation campaign.

By Nicola Kemp

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How VMLY&R and Snapchat are connecting with Gen Z voters

The Speech to Street campaign turns to AR to create a platform for Gen Z creators to amplify their voices.

By Nicola Kemp

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How creative collaboration provided the firepower for the Give Her Space campaign

Sophia Johnson and Sophie Szilady, a creative team at The Brooklyn Brothers, share how they turned to creativity to create the space and the words to confront violence against women.

By Nicola Kemp

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Why now is the time for brands to harness power of the Thoughtful Marketing movement

A panel hosted by Bloom & Wild in partnership with Creativebrief underlined why now is the time for brands to prioritise empathy and humanity in their use of data.

By Nicola Kemp

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