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YouTube levels up creator partnerships with social series
By Nicola Kemp
‘The Brand Deal Desk’ series aims to help creators level up their brand partnerships on YouTube.
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EE’s World Cup campaign tackles toxic masculinity
The campaign shows how sport can build community and protect boys from harmful influences online.
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Primark brings the summer vibes in new campaigns
By Nicola Kemp
‘The Get Away’ campaign showcases the brand’s latest summer collection across the UK, the US and Spain.
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Adidas leans on nostalgia for Backyard Legends campaign
By Nicola Kemp
The brand is leading the World Cup hype with a star-studded campaign including Timothée Chalamet, Lionel Messi, Bad Bunny, Lamine Yamal and Jude Bellingham.
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The Corner brings summer storytelling to menswear for Moss
By Nicola Kemp
The beautifully designed ‘Bring Back Stories’ campaign includes the brand’s first-ever television campaign.
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Tem highlights the human cost of energy crisis
By Nicola Kemp
A coffee shop takeover in London will support the brand campaign.
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Hinge speaks to real couples about modern dating
The continuation of the ‘It’s Funny We Met on Hinge’ campaign spotlights the challenges of meeting people.
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World Rugby unveils ‘Go All Out’ for global brand campaign
By Nicola Kemp
A 60-second film is designed to spark excitement ahead of the Men’s Rugby World Cup in Australia.
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Ready Set Ford redefines automotive marketing
Three new integrated campaigns position the brand as a maker and facilitator.
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Publicis London teams with ethical AI art platform for Cathay Pacific campaign
The ‘Asia just got closer’ campaign uses visuals and photography created using Artfair by Bria.
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Employment Hero turns to sports for regional push
By Nicola Kemp
The AI-powered employment platform is turning to the passion of sports to drive its B2B marketing strategy.
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Financial services firms team up to encourage investing
The ‘Savvy Squirrel’ campaign aims to shift financial behaviours at scale.
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AA/WARC reveals bullish market for advertising investment
The AA/WARC update aims to capture the evolving media landscape and reveals that advertising investment increased by 6.4% year-on-year in 2025.
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Asics brings emotion to marathon marketing
By Nicola Kemp
The pan-European outdoor campaign celebrates the mindsets that carry runners to the finish line.