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The Hundred takes reality TV twist in new campaign
The England and Wales Cricket Board is promoting its sixth season as ‘the most dramatic show on TV’.
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Agit8 revamps Unity Living
By Nicola Kemp
The brand redesign for the Scandinavian Hospitality Group balances Nordic simplicity with a vibrant, human-centred personality.
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‘You Know When You’ve Been Tango’d’ is back
By Nicola Kemp
Tango is seeking to connect with Gen Z consumers through a hefty dose of 90s nostalgia.
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Back Market refurbishes football stars’ old phones
The campaign taps into football fandom and gives supporters the chance to win Bundesliga players' phones.
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Hawkstone makes TV debut
By Nicola Kemp
Launched in the final break before England’s FIFA World Cup against Croatia, the campaign was created by T&P.
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Made in Starbucks makes the case for collaborative creativity
By Nicola Kemp
The campaign, created by Anomaly, celebrates the power of in-person creativity.
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Lucozade goes football crazy with Bellingham campaign
By Nicola Kemp
The summer football campaign, created by Zeal, features a wrap of London’s iconic BFI Imax cinema.
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Snapchat celebrates the emotion of football
By Nicola Kemp
The brand has placed itself at the heart of football fandom with a campaign rooted in the lived experience of fans.
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Wimbledon celebrates the beauty and the battle of The Championships
By Nicola Kemp
The new campaign from the All England Lawn Tennis Club, created by VCCP, celebrates the 139th championship.
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Creativebrief reveals rise of social-first marketing in new report
The Social Sells 2.0 report uncovers how senior marketing leaders are increasing investment in social media.
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The Sun celebrates the shared obsession of the World Cup
By Nicola Kemp
The UK-wide campaign ‘World Cup For It’ is designed to showcase how The Sun app keeps the fans at peak World Cup fever 24/7.
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YouTube levels up creator partnerships with social series
By Nicola Kemp
‘The Brand Deal Desk’ series aims to help creators level up their brand partnerships on YouTube.
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EE’s World Cup campaign tackles toxic masculinity
The campaign shows how sport can build community and protect boys from harmful influences online.
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Primark brings the summer vibes in new campaigns
By Nicola Kemp
‘The Get Away’ campaign showcases the brand’s latest summer collection across the UK, the US and Spain.