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Preserving creativity - no matter the cost
By Chloe Heatlie, MassiveMusic
Brand must work together with agencies to maximise on creativity during the cost of living crisis
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UK creative industry marks Queen’s funeral with ad blackout
By Nicola Kemp
Outdoor advertising sites featuring images and memorial messages to mark the Queen's reign provided the backdrop for blanket funeral coverage.
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Bodyform’s Painstories and Channel 4’s Super. Human. scoop Gerety Awards
By Nicola Kemp
The 2022 winners highlighted the power of empathy, humanity and craft in advertising.
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UK advertising market to contract in 2023
By Nicola Kemp
Erosion of margins due to increased costs may affect marketing budgets warns Advertising Association and WARC in their latest Expenditure report.
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Cost of living crisis sees adspend forecasts fall
The IPA Bellwether Report finds UK companies’ financial prospects have deteriorated sharply contributing to cuts in adspend forecasts
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Circular fashion goes mainstream with new Depop campaign starring Charli XCX
The campaign has been created by Depops in house team with media buying from Yonder Media
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Sports Direct delivers Euros love
Sports Direct Launches new creative campaign smashing stereotypes for Women’s Euros.
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All eyes on cinema
Research from Lumen and DCM unveils high attention levels for cinema advertising
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Periods never sleep
By Nicola Kemp
A new Bodyform campaign, created by AMV BBDO, shines a light into the darkness of period-induced insomnia
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IPA and BetterBriefs unveil new better briefing best practice guide
UK marketers’ estimate that over a quarter of their marketing budget is wasted on poor briefs and misdirected work.
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Maltesers bursts stereotypes of older women in new campaign
By Nicola Kemp
AMV BBDO serves up a suckerpunch to stereotypes of older women in advertising in a new campaign for Maltesers.
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"It is increasingly important for brands to use their voice to instigate social change”
By Nicola Kemp
Pete Jeavons, Director of Marketing Communications on why EE is taking aim at sexism in football.
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How can employers support staff and prepare for the looming wellbeing crisis?
By Nicola Kemp
The long tail of the Covid crisis combined with the rapidly increasing cost of living demands a new approach from leaders.
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Cannes Diary: a reality check
By Annalise Valentino and Emma McKernan
MSQ’s Young Lions Annalise Valentino and Emma McKernan on how the Climate Crisis and the myth of inclusivity impacted their Cannes experience.