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Top 10 Marketing Moments of the year: the Eras tour
A lesson in the art of authentic connection, fandom, and consistency.
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Top 10 Marketing Moments of the year: Thankyou for the Christmas ads
By Nicola Kemp
From Disney’s loveable Octopus, to Boots’ majestic Mrs Claus, 2024 was a festive ad season to remember for all the right reasons.
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Top 10 Marketing Moments of the year: Social media’s reckoning
Social media platforms face an inflection point as calls for regulation grow louder.
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Top 10 Marketing Moments of the year: E45 shows the enduring power of inclusion
E45 showcased Trans+ joy to underline its commitment to skin care for all.
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Top 10 Marketing Moments of the year: Marketing’s AI inflection point
By Nicola Kemp
The industry backlash to Coca-Cola’s AI Christmas underlines the defensiveness and disinformation surrounding the creative potential of AI.
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Top 10 marketing moments of the year: Wicked halos the cinematic experience
Wicked swoops into number 10 of BITE’s top 10 marketing moments of the year, with a reminder of the enduring power of a shared cultural moment.
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Puma launches new podcast in sustainability push
By Nicola Kemp
Puma is launching Green Flags, a five part series hosted by Lioness Maya Le Tissier.
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Weightmans’ campaign brings emotion to B2B marketing
By Nicola Kemp
‘See the Possibility’ is the law firm’s first ever brand campaign.
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Paralympians declare they’re not participating
The social campaign, created by Adam&EveDDB, is designed to change the narrative surrounding the Paralympics
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NatWest leans on Team GB in Challenge series
By Nicola Kemp
The campaign from VaynerMedia EMEA sees Team GB athletes highlight their business ventures
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M&M’s bring miniature magic to the summer of sport
By Nicola Kemp
The European launch of M&M’s Minis features miniature media and miniature athletes
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Epic Bodyform campaign successfully smashes menstrual silence
By Nicola Kemp
The campaign, from AMV BBDO, highlights the education and expectation gap still surrounding women’s bodies.
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Speedo dives into purpose-led positioning
By Nicola Kemp
The complete rebrand, created by Anomaly, highlights the brand's love of swim culture
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IPA, APA, ISBA strive to improve production pitch process
A new joint initiative will help to improve the production pitch experience and alleviate pressure on all parties