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EE promotes British Sign Language with football superstars
The campaign helps to keep British Sign Language users involved in football culture
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70% of people can’t remember the last time a brand excited them
By Nicola Kemp
New research into luxury marketing from media giant Global underlines a ‘joy gap’ in marketing
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IPA research shows power of brand investment to the city
By Nicola Kemp
New research from the IPA underlines the importance of seeing marketing as an investment rather than a cost.
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Velvetise into happiness
By Nicola Kemp
A mesmerising new campaign from Hotel Chocolat uses Generative AI to bring the perfect cup of hot chocolate to life
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Ring home security delivers ‘inner peace’ in debut campaign
By Nicola Kemp
The debut campaign from Lucky Generals highlights how Ring can help alleviate anxiety
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How TikTok is redefining the way we search
By Stefan Evans
Social Chain’s Stefan Evans reveals how search marketers can adapt to the TikTok-ification of search.
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VMLY&R shows the power of purpose with Dogs without Borders
By Nicola Kemp
The groundbreaking campaign supports abandoned dogs to become medical detection dogs
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What if we put emotion back into the marketing strategies of B2B brands?
With cost pressures putting margins under pressure, now is the time to invest in emotive brand narratives, writes Sabine Leveiller, Marketing Director Europe at Vista.
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Flannels transforms into Renaissance Flagship in Beyoncé collaboration
By Nicola Kemp
In celebration of Beyoncé’s world tour Flannels is transforming its store into an immersive fashion, music and art experience
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How The Collective utilised the power of a challenger mindset
By Nicola Kemp
Laura Jones, Strategy Partner at Joint lifts the lid on yoghurt brand The Collective’s challenger marketing strategy.
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What the advertising industry can learn from the banking sector
Afua Kyei, CFO of the Bank of England shares leadership tips at the IPA’s Talent and Diversity Conference.
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UK ad industry continues to battle with inflation
The AA/WARC Expenditure Report shows small growth against inflation pressures
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Marketing budgets hit one-year high
The latest IPA Bellwether Report reveals increased marketing budgets and an increase of confidence amongst marketers.
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IPA Survey reveals circular economy set to grow amidst cost of living crunch
Findings show that consumers are more likely to rent, repair and resell items