By Henry Joyce
Henry Joyce at TMW Unlimited unpacks the furore that surrounded the recent Hasbro Mr Potato Head rebrand and highlights how brands can navigate unavoidable controversy.
Yuval Ben-Itzhak, President at Socialbakers explores what the rise of this new social app means for brands and their marketing teams.
By Liam McHugh
Liam McHugh, Design Director at Missouri Creative writes that brand logos are being simplified because the world around them is more complex.
James Hogwood, Creative Director at Livity & Co-Founder of Brand Share the Mic on why the creative industry needs more initiatives to increase the meaningful inclusion of Black talent.
Molly Rowan Hamilton, Strategy Director at BrandOpus NY on how celebrities are no longer the only icons of our society. Everyday people are too and increasingly, they call the shots.
By Will Thacker
Will Thacker, Co-Founder & Creative Director of 20something on a new brand identity the agency created for Seven Clean Seas and the importance of designing to counter to the visual norms.
By Hannah Patel
Hannah Patel, Director, EMEA at Red Lorry Yellow Lorry explores the shifting behaviours and parameters of b2b marketing from embracing storytelling to harnessing technological advancements.
Cara van Rhyn, Strategist at Leagas Delaney explores the shopping evolution that she hopes will lead to a more hybrid relationship between ecommerce and retail in the future.
Paul Reynolds, Managing Director and Partner at MassiveMusic, looks at the importance of music in building connections with audiences and why Spotify needs to be wary of new challengers.
Sairah Ashman, Global CEO at Wolff Olins, sets out what it means to be a Conscious Brand and shares the lessons learnt from senior marketing leaders at a recent event.
By George Gottl
George Gottl, Chief Creative Officer & Co-Founder of UXUS highlights the importance of blending both physical and digital experiences for the next generation of shoppers.
By Jon Williams
Jon Williams, CEO of The Liberty Guild highlights how technology is changing the game for good when it comes to the rise of independent creative talent.
Looks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in