Trend

Why halving our carbon footprint by 2024 is the critical next step

By James Cannings

James Cannings, Chief Sustainability Officer of MSQ highlights why becoming low carbon companies should be an imperative for every agency, group and supplier across the industry.

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It’s time to break with the Ramadan clichés

Alvaro Bretel, Head of Strategy MEA at VIRTUE Worldwide and Saad Al Abbassi, Senior Strategist at VICE Media highlight the paths advertisers can go down to appeal to consumers during Ramadan.

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The industry’s biggest sustainability opportunity: Production

By Joel French

Joel French, COO at Cherryduck Ltd highlights how the key to creative companies reducing their carbon footprint is to start where you are, and offers a few learnings for businesses embarking on their green journey.

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What is creative resiliency? iStock's latest $20,000 grant seeks to find out

By Guy Merill

Guy Merrill, Global Head of Art at Getty Images & iStock introduces iStock’s latest creative bursary, bringing attention to stories that, without funding, might otherwise remain unseen.

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Astronauts, oil drillers and the art of creative collaboration

By Colin Kennedy

Colin Kennedy, CEO at RedwoodBBDO on the power of true co-creation to produce more authentic ideas that will land in culture.

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Information wants to be expensive

By Thomas Scovell

Thomas Scovell, Director of Strategy at Byte on how NFTs show the way for giving virtual goods real value.

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The hybrid world of health and wellbeing

By Dom Waghorn

Dom Waghorn, Strategy Director at SYZYGY London on the opportunity for health, fitness and wellbeing companies to blend learnings from the digital-first lockdowns with real-world access.

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Soft-serve, nostalgia, and the future of typography for brands

By Charles Nix

Charles Nix, Creative Type Director at Monotype explores the growing trend for nostalgia in type choices, for type as celebration and as both a reflection of the past and a nod to the future.

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We’ve ditched the office, have you?

By Sergio Afonso

Sergio Afonso, Founder and Managing Director of Absolute Translations on how a translations company have decided to invest 200k in automation for their new normal.

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How COVID-19 can change business engagement for the better

By Toby Lewis

Toby Lewis, CEO of Live Group on why businesses that take a blended approach that combines physical events with a digital presence can engage everyone.

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Why can’t every ad be green?

By Jane Asscher

Jane Asscher, CEO & Founding Partner of 23red on the importance of sustainability, not just because it’s the right thing to do but because it is a necessity to future proof a business.

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Why B2B marketers need to build Superior Emotional Capital

By Kate Howe

Kate Howe, Executive Director of MSQ on how, thanks partly to the pandemic and partly to the evolution of martech, B2B marketing is emerging from its tired stereotype and reimagining itself.

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The launch of ResponsibleBrands.com

By Lee Casey

Lee Casey Co-Founder & Creative Director of Hatched introduces a new site, Responsible Brands, exploring what the world looks like when brands take responsibility for their audience, and the world.

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Why nobody cares about your CSR claims, and how to electrify your plan

By Anna Salda

Anna Salda, Senior Strategist at Crispin Porter + Bogusky London identifies five ways to get brands’ responsible messages noticed.

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