As she launches her new business, Talent in Residence, Adele Lewis Bridgeman makes a powerful case for your talent strategy at the heart of your business.
By Tom Ridges
Brands need to think about influence less as media distribution and more as behavioural infrastructure, writes Tom Ridges.
By Si Goodall
Real reputational damage comes from poor customer experiences and poor business practices, writes Si Goodall.
By Ben Phillips
Before our industry moves on to what’s next, it’s smart to mourn what came before.
Authenticity is a concept rooted in both behaviour and brand relationships, writes Visha Kudhail, Author of Authentic Marketing, shares.
By Ian Gambier
Why are brands still sending the algorithm to sleep and what are we going to do about it, asks Ian Gambier, Founder and Chief Creative Officer at Lukewarm.
Tom Ironside and Jen Wong share insights from twenty years of working together.
Georgina Leigh-Pemberton explains why brands should Love the Unmistakable.
By Sane Seven
Photographer Sane Seven lifts the lid on this year’s BAFTA portraits and shares how creativity can thrive in chaos.
By Niall Kerry
No matter the size, agencies need to be agile and adapt to changing brand needs, writes Niall Kerry.
Lottie Bartlett warns against stereotyping Gen Z talent in the workplace.
We must get better at understanding and representing modern Britain, writes Lameya Chaudhury.
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