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Prioritising sustainability is important but it needn’t fall to the CMO
Sustainability is a business issue that must be acknowledged rather than pushed down the list of priorities
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Unlearning "always available" behaviour
Fergus McCallum, CEO at TBWA\MCR commits to being more unavailable and empowering employees
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The evolution of fandom
By Calvin Innes
Embracing the power of fandom gives brands an opportunity to connect in meaningful ways with audiences
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Wait… did adland have a 'Brat Summer'?
The advertising industry has embraced a summer of chaos and imperfection
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How to market a West End show for 25 years - and counting
By Anne Ewart
This year marks the 25th anniversary of Dewynters’ clients Mamma Mia! and The Lion King
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Put the mirror away! Why escapism is a powerful advertising tool in a cost of living crisis
By Naomi Dunne
Against a backdrop of crisis audiences look to entertainment over reflection
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The role of generative AI in image creation: Essential insights for marketing professionals
Understanding consumer attitudes toward AI-generated imagery is key before integrating it into marketing strategies
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Adopting a back-to-school mentality beyond September
By Holly Waard
How to harness the positivity of new possibilities all year round
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How can fresh brand identities support charities?
By Abb-d Taiyo
A strong brand identity is essential to effectively communicate a charity’s purpose, values, and mission
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‘I’m in a people industry’
By Rob Conibear
Rob Conibear, MD, Jung von Matt London, on staying inspired with people and connections
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‘This time of year is about keeping everything watered and tended to for the future’
Jeff Bowerman, Executive Creative Director at Dept, embraces rest for regrowth during the summer
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Avoid the summer slump by… slumping
Jen Ashton & Oli Short, Senior Creatives at Wonderhood Studios, on navigating the summer months creatively
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Breaking down the obstacles for young talent in the creative industry
From embracing AI to the power of personal branding, Trin Bharij-Basra shares why the industry must embrace new talent
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Re-energising with art and team bonding
By Martin Severs, Merlyn Gray and Will Mutter
Martin Severs, Merlyn Gray and Will Mutter of Collaborate Global, talk seeking summer inspiration