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The rise of Influencer Marketing in 2023

By Jamie Ray, Buttermilk

How to make the most of the growing social opportunities

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Niche communities: how the Reddit Wild West could be won

By Saffron Vandenburg, SHARE Creative

With 430 million active users a month, Reddit is fertile territory for brands who are considering a revamp in their marketing strategy.

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In testing times, the pursuit of passions provide moments of joy

By Melissa Chapman, Jungle Creations

How brand can communicate with consumers during difficult economic times

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The (de)regulation of social media: freedom of expression or a free pass for hate speech?

By Rachel Spratley, JWI Global

The importance of accountability on social media

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What is empowerment anyway?

By Eleonora Gabrielli, SeenThis

Eleonora Gabrielli, partnerships key account manager at SeenThis, breaks down what empowerment means to her

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The need to pause and reflect in a post-fact world

By Kemi Oduniyi, Wavemaker UK

Between bad news and endless scrolling, Kemi Oduniyi shares how she is staying inspired and creative

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Why brands should rethink their team structures for success in 2023

By Robin Skidmore, Journey Further

Bringing teams closer together helps spark more creative thinking

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How brands should react to the big climate debate

By Ben Harris, Social Chain

Brands and marketers can no longer afford to shy away from issues surrounding climate change

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‘People are our most valuable asset’

By Alison Sargeant, MRM

MRM’s Head of HR on navigating the future of flexible work

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Brands bump up budgets to battle recession

By Georgie Moreton

Q4 IPA Bellwether Report finds that despite the looming recession businesses are expanding marketing budgets

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3 Social Media Resolutions for 2023

By Andrew Trotman, Komi Group

KOMI’s Andrew Trotman shares his top tips for maximising social media efforts

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