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What the “irrational” Brexit Party teaches us about the failure of the “rational” benefit of remaining

What’s rational is rarely what’s human. Which is why however rational the Remain idea was, it’s gone. Because something with more tribal and human appeal was presented in a way that captured the popular imagination.

By Richard Wise, Geometry UK

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The Car Market Needs A Flexitarian Revolution

Sixt launches a campaign to scratch the driving itch, without the dirty downside.

By Jonathan Trimble, And Rising

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Not ‘who’ but ‘what’, won big at Cannes this year?

This year, Matt Waller, Creative Director at Recipe, asks himself not ‘Who won big at Cannes?’ but ‘What won big at Cannes?’

By Matt Waller, Recipe

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Helping pregnant women stand out from the crowd

Hoop turned design into news by reinventing the ‘Baby on Board’ badge to help expectant mums get noticed.

By Henry Warrington, Third City

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Why brands should also be living #TheFastLife in Ramadan

During the Muslim month of fasting, the Ramadan economy is estimated at approximately £200 million in the UK alone. Yet, this entire period has gone relatively unremarked by brands and retailers.

By By Shelina Janmohamed

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Who dares wins: Tackling the problem of Army recruitment

By combining an enduring truth about the Army with a modern insight about Britain today, we unlocked powerful new relevance for the Army.

By Rhonwen Lally, Karmarama

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The Road Whisperer

THINK! were looking for a vehicle or a person who could impart wisdom in a way that would mean an audience of young, male, new drivers would listen to and absorb it. Enter the Road Whisperer.

By Sophie Lewis, VMLY&R

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How technology can play a part for improved wellbeing

AI and app development have seen the creation of thousands of tools in helping people to de-stress. But whilst there are countless technologies, are they really listening? Are they teaching us anything?

By Lee Casey, Hatched

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CLICKON at SXSW 2019

Here, Richard Wilson, CEO of storytelling agency CLICKON shares the latest trends that affect how brand storytelling will evolve in the next few years.

By Richard Wilson, CLICKON

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We Are Social at SXSW 2019

Here, some of the attendees at this year’s SXSW festival from socially-led creative agency We Are Social share some of the trends, brands and talks that stood out for them over the last few days.

By Izzy Ashton

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The Meaning of The Community

We live in an increasingly connected world, so why does society feel like it’s growing further apart?

By Andy Lipscombe, FreshBritain

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Missing Cats: A Roaring Success

Thousands of domestic cats disappear every year and the standard Missing Cat poster is a familiar sight on British streets. But, for Nat Geo, we swapped the traditional moggy for a very different type of feline: Archie, our affectionately known majestic lion.

By Mandy Sharp, Tin Man

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Changing the Face of Families

Studio Blvd reflects the changing nature of families in its SS19 Campaign for River Island

By Alistair Green, Studio BLVD

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Uniting A Divided Nation With A Sausage Roll

With the launch of the Vegan Sausage Roll, Greggs fundamentally changed the food conversation and brought people of all diets together behind the milestone vegan innovation.

By Alex Clough, Splendid Communications

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Driven by Intuition

For its latest ad Lexus trained Artificial Intelligence to tell the story of the AI in the car. From script to final edit, here’s what happened when the brand relinquished creative control to the machines.

By Matthew Bamford Bowes, The&Partnership

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