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Shopping, Supercharged

What brands should know about the future of retail experience

By Rosh Singh, UNIT9

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Why the Metaverse matters

The blended world of digital and physical realities mark a fundamental shift in marketing.

By Max Pinas, Dept

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Capturing the eco-focused consumer

In 2020 over 12 million people in the UK purchased a pre-loved item of clothing, showing clear evidence of a shift in attitudes.

By Nate Burke, Diginius

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Changing the game: how Covid-19 reshaped influencer marketing forever

Dave Murray, Managing Director EMEA, LTK on what the new age of influencer marketing means for brands.

By Dave Murray, LTK

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The Cookie is dead, but what comes next?

Marketers are facing up to a range of changes to privacy. Paul Slee, Head of Digital and Transformation at The Maverick Group, explores what brands should know and what actions they should take to address them.

By Paul Slee, The Maverick Group

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Do we need content marketing anymore?

Tom Lenham, Head of Content Marketing at The Maverick Group on why a successful content marketing strategy is about creating content for your customer, not your brand.

By Tom Lenham, The Maverick Group

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From The Aisle of Shame to The Aisle of Fame: Lessons from the Femcare Revolution

Jane Hovey, Director of Communications Strategy on the cultural and creative lessons from marketing’s red wave.

By Jane Hovey, Vivaldi

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M&S’s shift towards e-commerce opens up potential for marketing growth

Smart brands recognise that ecommerce is crucial for long-term growth and attracting new customers.

By Vihan Sharma, LiveRamp Europe

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We Need to Talk About Your Balls

Asa Nowers, strategist at Hell Yeah!, on the revolution afoot in the male grooming market and why nice guys finish first.

By Asa Nowers, Hell Yeah!

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Brand promises are not enough to tackle the climate crisis

Brands need to place action and honesty ahead of big corporate promises when it comes to making meaningful change on the climate crisis.

By Gareth James, Brilliant Noise

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