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What’s in a name?
Landor & Fitch’s Shannon Sandilands explores the importance of naming and what it means in terms of brand identity
By Shannon Sandilands, Landor & Fitch
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An extravert’s journey from #teamoffice to appreciating the hybrid life
RAPP’s Katy Dunn highlights the importance of a flexible approach to the changing nature of the office
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#TikTokMadeMeBuyIt: Leveraging the power of TikTok for brand growth
Digital Natives’ Tommy Wigley explores how brands can make the most of TikTok
By Tommy Wigley, Digital Natives.
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Habits are the key to driving sustainable behaviour
With COP26 underway, Behave’s Jane Leighton explores how to close the intention-action gap
By Dr Jane Leighton, Head of Behavioural Consultancy, Behave
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Why digital is the key to driving preference outside of the dealership
How the automotive industry is embracing digital transformation and looking to enhance the online experience for its customers
By James Wallingford, Client Director
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The greenwashing risk posed by COP26
Given’s James Edney explores the importance of responsible and authentic communications around sustainability
By James Edney, Strategy Director, Given
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Remote learning has come of age and will outlive lockdowns
Closing the skills gap should be top of the industry agenda and that demands embracing the opportunity for learning.
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Green marketing or just a ‘green sheen’?
Fake it till you make it won’t cut it anymore
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The internet, but worse: what the metaverse could mean for brands
The rise of the metaverse brings with it fresh opportunities for marketers.
By Michael Baggs, Strategy Director
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An appetite for change: the future of Quick Service Restaurants
Murillo Meireles explores the impact of the pandemic on the QSR industries and considers the new opportunities.
By Murillo Meireles Lisboa, Missouri Creative
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Disney’s magic lies within its people
As people crave shared experiences more than ever, Disney is able to bring them to life like no other brand
By Carina Filek
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Why brands should bust the Esports myths.
Lore Oxford, Global Head of Cultural Insights and Influencer marketing specialist Sofia Sarcina from We are Social, unpick the opportunity for brands to embrace the creative opportunities of Esports.
By Lore Oxford and Sofia Sarcina
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How brand and athletes’ made Tokyo the mother of all games
The Olympics might be over, but the marketing lessons are here to stay.
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Creative requires a rebrand, but start with giving it the respect it deserves
To save creativity in our industry, creatives need to all look beyond asset packs and tech specs.
By Beckie Underwood, Azerion UK
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How brands can find their unique approach to sustainable packaging
Brands must act fast to end their reliance on plastic
By Jack Holloway, Landor & Fitch