U OK UK? Why brand purpose is more important than ever
Ben Bilboul, CEO of Karmarama & Managing Director at Accenture Interactive introduces a new report to help the marketing sector understand the changes in customer priorities taking place during lockdown.
A new collective model shining a light on creative talent
With brands reigning in their ad spend, Elliot Maher, Co-Founder of Rising Tyde believes the climate is ripe for the rise of a more flexible, transparent and agile agency model built around a collective formula.
If your brand voice doesn’t work in a crisis, it doesn’t work
Mike Reed, Co-Founder & Creative Director at Reed Words examines the nature of communicating during a crisis, believing that if brands have something to say, even if it’s serious, they should do it in their own voice.
Showing up and contributing might be the best brand strategy for today, and that’s more than OK
Being useful, being honest and being ethical remain the principles that drive a meaningful marketing practice as Maria Garrido, Chief Insights & Analytics Officer at Havas Group explores.