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Dior takes The Crown
By Elaine Murphy and Annabelle Lane
The 10 Group’s Elaine Murphy and Annabelle Lane discuss the opportunities of royal tie-ups as the final season of The Crown is released
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The beginners guide to a career in advertising: Passion, preparation and provocation
By Anna Hickey, Alastair Bannerman and Alex Altman
Wavemaker’s Global Client Presidents Anna Hickey, Alastair Bannerman and Alex Altman share their advice for individuals looking to kickstart their careers in advertising
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Is there a role for the Creative in the Creator Economy?
Katy Sumption, ECD of Social at Atomic London and Creative Lead at Supernova on the once in generation opportunity of the creator economy
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What a transformative year for creators can tell us about the future of influence
Paul Greenwood explores how changing times have repositioned influencers creating both challenges and opportunities
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WhatsApp: How are brand digital communities evolving?
Holly Eddleston on how communities can be built on social media
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Trending: the rise of the "Granfluencer" in the UK
Holly Eddleston encourages brands to challenge their perceptions of influencers
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Is market research the final frontier for smaller brands?
By Katie Tucker
Katie Tucker, Author of Do Penguins Eat Peaches? And other unexpected ways to discover what your customers want, on the importance of market research
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I Feel You
By Andy Walker
How emotive VR experiences and immersive empathy are changing and deepening how we learn
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Gen Z’s gender equality challenge and how brands can respond
By Lori Meakin
New research from IPSOS and Effie UK’s underlines that brands are still missing out on the business firepower of equality
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Building confidence: the power of self-esteem, empathy and trust
Sairah Ashman shares some key takeaways from TEDxGreekStWomen
