Trend

Understanding the true meaning and value of brand responsibility

Brands that take responsibility have the power to contribute towards meaningful change in the world, says Lee Casey, Co-Founder & Creative Director at Hatched.

By Lee Casey, Hatched

Read more
Trend

Broadcasting without borders: How brands can stop the cycle of cultural appropriation

Duncan Parkes, Co-Founder & Creative Director at CellarDoor asks, why do so many brands still fall short on the statements they make?

By Duncan Parkes, CellarDoor

Read more
Trend

Brands must adapt to social commerce, or be left behind

As social platforms become serious e-commerce channels, Oli Booker, Head of Paid Social at Reprise UK outlines how brands must adapt and embrace new opportunities now, or risk being left behind.

By Oli Booker, Reprise UK

Read more
Trend

U OK UK? Why brand purpose is more important than ever

Ben Bilboul, CEO of Karmarama & Managing Director at Accenture Interactive introduces a new report to help the marketing sector understand the changes in customer priorities taking place during lockdown.

By Ben Bilboul, Karmarama / Accenture Interactive

Read more
Trend

Brand experiences: New themes of engagement

For an industry that thrives on creative problem solving, Dan Keene, Director of Brand Experience at ENGINE believes the future of brand experiences is bright.

By Dan Keene, ENGINE

Read more
Trend

Goodbye to old routines

The lockdown has reminded brands of what is important in establishing loyalty that transcends occasion or habit, writes Dave Lawrence, Planning Partner at Brave.

By Dave Lawrence, Brave

Read more
Trend

A new collective model shining a light on creative talent

With brands reigning in their ad spend, Elliot Maher, Co-Founder of Rising Tyde believes the climate is ripe for the rise of a more flexible, transparent and agile agency model built around a collective formula.

By Elliot Maher, Rising Tyde

Read more
Trend

All made-up and nowhere to go? Re-imagining beauty beyond COVID-19

Debbie Ellison, Chief Digital Officer at Geometry UK chats to young shoppers to explore the impact that coronavirus has had on beauty commerce.

By Debbie Ellison, Geometry UK

Read more
Trend

Brands will gain from altruism now with Gen Alpha

Amy Garrett, MD at Trouble explores the latest research from Beano Brain highlighting how Gen Alpha, those born after 2010, are coping under lockdown.

By Amy Garrett, Trouble

Read more
Trend

Imagining a future without forecasting

Predicting what is going to happen next has never been more challenging, according to Fern Miller, Managing Consultant at Grey Consulting.

By Fern Miller, Grey Consulting

Read more
Trend

How can brands better build emotional connections with consumers online?

Ben Rachel, Founding Partner & Planning Director at Soul believes that brands need to change how they read the data customers give them.

By Ben Rachel, Soul

Read more
Trend

If your brand voice doesn’t work in a crisis, it doesn’t work

Mike Reed, Co-Founder & Creative Director at Reed Words examines the nature of communicating during a crisis, believing that if brands have something to say, even if it’s serious, they should do it in their own voice.

By Mike Reed, Reed Words

Read more
Trend

Don’t care less, but do go further

As the world considers a return to normality, Alessandra Mariani, Senior Strategist at FITCH writes that brands should shift from a focus on sentimentality to meaningful engagement.

By Alessandra Mariani, FITCH

Read more
Trend

Showing up and contributing might be the best brand strategy for today, and that’s more than OK

Being useful, being honest and being ethical remain the principles that drive a meaningful marketing practice as Maria Garrido, Chief Insights & Analytics Officer at Havas Group explores.

By Maria Garrido, Havas Group

Read more
Trend

Turning to value

Simon Bell, Managing Director of Just So explores the concept of a ‘value-turn’, examining what might happen next when it comes to brand behaviour.

By Simon Bell, Just So

Read more