Trend
Why thinking longer offers a brighter future for brands
Simon Long, Executive Creative Director at IMA on how brands embracing change and thinking longer can look forward to a brighter future.
Trend
Why Netflix has missed a beat with its new cinematic sonic brand strategy
Paul Reynolds, MD of MassiveMusic explores what the sound of sonic success looks like for brands wanting to stand out in the market.
By Paul Reynolds, MassiveMusic
Trend
Reconnecting with an older way of travel
Diego Chicharro, Strategy Director at Publicis • Poke asks, what if this pandemic offers an opportunity to look at the future of travel and build a brand that’s stronger than ever?
By Diego Chicharro, Publicis • Poke
Trend
From White City, London to Auckland, New Zealand: How #FrontlineToTheFrontRow went live
David Simons on a creative idea that took him from London to New Zealand, inviting businesses and organisers to fill their front row seats with frontline workers.
By David Simons
Trend
If this social purpose app was real, would your brand be ready?
Leroyson Figueira, Creative Director at 160over90 introduces an idea for an app that acts as a social purpose tracker making it possible for shoppers to instantly decode a brand’s true social credentials at point of purchase.
By Leroyson Figueira, 160over90
Trend
Would you turn down work for your ethics?
Duncan Parkes, Creative Director at Cellar Door on the importance of solutions not problems, and why the design community has a responsibility to protect the environment and work with integrity.
Trend
Why brands must be clear on purpose and outcome to succeed in live music post-COVID
Chris Murray, Director of Partnerships at Apollo World Touring examines the innovation taking place in the live music space, and why brands need to engage with what consumers want.
By Chris Murray, Apollo World Touring
Trend
FMCG brands and a new era of health consciousness
Dave Lawrence, Planning Partner at Brave highlights the nation’s shifting attitude towards healthy eating under lockdown, and the impact that will have on FMCG brands moving forwards.
Trend
How to make TV, and advertising, that stands the test of time
Sarah Beatty, Copywriter at Crispin Porter Bogusky on how advertising can keep it real, and truly reflect modern society.
By Sarah Beatty, Crispin Porter Bogusky
Trend
The new customer journey: Evolving the omnichannel shopping experience
It is time for a new customer journey and for retailers to evolve their all new ultimate omnichannel shopping experience, writes Kam Phullar, Lead Strategist at Feed.
Trend
The new tentacles of engagement now need to be seen
Rachel Wood, Senior Strategy Consultant at &Ugo on how drinks brands are determined to find new connections with consumers.
Trend
Why B2B brands need to start talking human
Jill Coomber, MD Integrated Marketing at Allison+Partners on why B2B marketing needs to be a conversation between humans on both an emotional and rational level, rather than between two faceless businesses.
By Jill Coomber, Allison+Partners
Trend
Why the office will always be key for creative industries
Natasha Bonugli, Regional Principal, Design at Unispace on why the office is an essential part of creating a company culture and her advice for young creatives.
Trend
Why agencies and clients alike must boost their resilience post-COVID
Kim Walker, Founder & Chairman of Aprais on the importance of developing resilience, for both clients and agencies, in a post-COVID world.
Trend
Can we measure the environmental success of lockdown?
Jo Barnard, Founder of Morrama on the environmental impact of a global pandemic.