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Dior takes The Crown

By Elaine Murphy and Annabelle Lane

The 10 Group’s Elaine Murphy and Annabelle Lane discuss the opportunities of royal tie-ups as the final season of The Crown is released

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An era of accessibility: Luxury brands, social and creators

By Jamie Ray

As social media evolves, new opportunities open up for luxury brands

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The beginners guide to a career in advertising: Passion, preparation and provocation

By Anna Hickey, Alastair Bannerman and Alex Altman

Wavemaker’s Global Client Presidents Anna Hickey, Alastair Bannerman and Alex Altman share their advice for individuals looking to kickstart their careers in advertising

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Sound branding in Gen Z’s digital age

By Rex Hirschhorn

Why brands can let Gen Z take the sonic reins

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Is there a role for the Creative in the Creator Economy?

By Katy Sumption

Katy Sumption, ECD of Social at Atomic London and Creative Lead at Supernova on the once in generation opportunity of the creator economy

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What a transformative year for creators can tell us about the future of influence

By Paul Greenwood

Paul Greenwood explores how changing times have repositioned influencers creating both challenges and opportunities

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WhatsApp: How are brand digital communities evolving?

By Holly Eddleston

Holly Eddleston on how communities can be built on social media

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Trending: the rise of the "Granfluencer" in the UK

By Holly Eddleston

Holly Eddleston encourages brands to challenge their perceptions of influencers

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Is market research the final frontier for smaller brands?

By Katie Tucker

Katie Tucker, Author of Do Penguins Eat Peaches? And other unexpected ways to discover what your customers want, on the importance of market research

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I Feel You

By Andy Walker

How emotive VR experiences and immersive empathy are changing and deepening how we learn

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Gen Z’s gender equality challenge and how brands can respond

By Lori Meakin

New research from IPSOS and Effie UK’s underlines that brands are still missing out on the business firepower of equality

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Building confidence: the power of self-esteem, empathy and trust

By Sairah Ashman

Sairah Ashman shares some key takeaways from TEDxGreekStWomen

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Uncharted territories: Gen Z British Muslim travels

By Arif Miah

What British Muslims want from brands to elevate holiday experiences

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Putting women first: Shaping your employee benefits

By Alex Hill

Alex Hill shares his experiences of shaping a better work place following insights from employees.

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