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Why LEGO launched a clothes shop with no clothes

Inspired by LEGO and the hippest streetwear outlets, We Are Social built a virtual fashion store completely created within an AR Snapchat lens.

By Alistair Campbell, We Are Social

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Girls leading the way

As girls face a new set of challenges in the 21st century, Girlguiding, the UK’s leading organisation for girls and young women, carried out its biggest programme change ever.

By Richard Marshall, Red Stone

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Going against the flow to introduce a habit that's not so bad

Nationwide's new 'PayDay SaveDay' campaign uses an unusual new voice to challenge behaviour and get us thinking about an issue that none of us want to talk about.

By Ross Nicolson, VCCP

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Without you, there is no cure

Blood cancer has a brand issue: put simply, it is far less well understood than other types of cancer. DRUM worked with the charity Anthony Nolan to raise awareness & understanding of their vital work.

By Elliott Starr & Laura Clark, DRUM

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How ‘multiplayer entertainment’ can bring us closer together

It’s no secret, the way in which we’re consuming content is rapidly changing. The concept of the collective digital experience is here, and Twitch is leading the way.

By Matt Anderson, Kazoo

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What the “irrational” Brexit Party teaches us about the failure of the “rational” benefit of remaining

What’s rational is rarely what’s human. Which is why however rational the Remain idea was, it’s gone. Because something with more tribal and human appeal was presented in a way that captured the popular imagination.

By Richard Wise, Geometry UK

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The Car Market Needs A Flexitarian Revolution

Sixt launches a campaign to scratch the driving itch, without the dirty downside.

By Jonathan Trimble, And Rising

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Not ‘who’ but ‘what’, won big at Cannes this year?

This year, Matt Waller, Creative Director at Recipe, asks himself not ‘Who won big at Cannes?’ but ‘What won big at Cannes?’

By Matt Waller, Recipe

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Helping pregnant women stand out from the crowd

Hoop turned design into news by reinventing the ‘Baby on Board’ badge to help expectant mums get noticed.

By Henry Warrington, Third City

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Why brands should also be living #TheFastLife in Ramadan

During the Muslim month of fasting, the Ramadan economy is estimated at approximately £200 million in the UK alone. Yet, this entire period has gone relatively unremarked by brands and retailers.

By Shelina Janmohamed, Ogilvy

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Who dares wins: Tackling the problem of Army recruitment

By combining an enduring truth about the Army with a modern insight about Britain today, we unlocked powerful new relevance for the Army.

By Rhonwen Lally, Karmarama

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The Road Whisperer

THINK! were looking for a vehicle or a person who could impart wisdom in a way that would mean an audience of young, male, new drivers would listen to and absorb it. Enter the Road Whisperer.

By Sophie Lewis, VMLY&R

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How technology can play a part for improved wellbeing

AI and app development have seen the creation of thousands of tools in helping people to de-stress. But whilst there are countless technologies, are they really listening? Are they teaching us anything?

By Lee Casey, Hatched

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CLICKON at SXSW 2019

Here, Richard Wilson, CEO of storytelling agency CLICKON shares the latest trends that affect how brand storytelling will evolve in the next few years.

By Richard Wilson, CLICKON

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We Are Social at SXSW 2019

Here, some of the attendees at this year’s SXSW festival from socially-led creative agency We Are Social share some of the trends, brands and talks that stood out for them over the last few days.

By Izzy Ashton

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