Brands that take responsibility have the power to contribute towards meaningful change in the world, says Lee Casey, Co-Founder & Creative Director at Hatched.
Duncan Parkes, Co-Founder & Creative Director at CellarDoor asks, why do so many brands still fall short on the statements they make?
As social platforms become serious e-commerce channels, Oli Booker, Head of Paid Social at Reprise UK outlines how brands must adapt and embrace new opportunities now, or risk being left behind.
Ben Bilboul, CEO of Karmarama & Managing Director at Accenture Interactive introduces a new report to help the marketing sector understand the changes in customer priorities taking place during lockdown.
By Ben Bilboul, Karmarama / Accenture Interactive
For an industry that thrives on creative problem solving, Dan Keene, Director of Brand Experience at ENGINE believes the future of brand experiences is bright.
The lockdown has reminded brands of what is important in establishing loyalty that transcends occasion or habit, writes Dave Lawrence, Planning Partner at Brave.
With brands reigning in their ad spend, Elliot Maher, Co-Founder of Rising Tyde believes the climate is ripe for the rise of a more flexible, transparent and agile agency model built around a collective formula.
Debbie Ellison, Chief Digital Officer at Geometry UK chats to young shoppers to explore the impact that coronavirus has had on beauty commerce.
By Debbie Ellison, Geometry UK
Amy Garrett, MD at Trouble explores the latest research from Beano Brain highlighting how Gen Alpha, those born after 2010, are coping under lockdown.
Predicting what is going to happen next has never been more challenging, according to Fern Miller, Managing Consultant at Grey Consulting.
By Fern Miller, Grey Consulting
Ben Rachel, Founding Partner & Planning Director at Soul believes that brands need to change how they read the data customers give them.
Mike Reed, Co-Founder & Creative Director at Reed Words examines the nature of communicating during a crisis, believing that if brands have something to say, even if it’s serious, they should do it in their own voice.
As the world considers a return to normality, Alessandra Mariani, Senior Strategist at FITCH writes that brands should shift from a focus on sentimentality to meaningful engagement.
Being useful, being honest and being ethical remain the principles that drive a meaningful marketing practice as Maria Garrido, Chief Insights & Analytics Officer at Havas Group explores.
Simon Bell, Managing Director of Just So explores the concept of a ‘value-turn’, examining what might happen next when it comes to brand behaviour.
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