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From niche to mass: Spotting emerging cultures in fandoms
Finding the right fandoms to tap into can help brands build deeper connections.
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Reclaiming joy online: How brands can embrace the liveable web in 2025
Paul Greenwood, Global Head of Research & Insight at We Are Social, on making the internet fun again.
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Beyond the trend: making fandoms work for your brand
How brands can better understand fandoms and start embedding themselves into fan communities with purpose and impact.
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Empowering brands through women’s sports: a winning play for growth and connection
Investing in women’s sport is a strategic advantage for B2B brands.
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Lights, camera, advertise: why cinema and fandoms are a box-office smash for brands
The focus of cinema in tandem with the power of fandom gives brands the opportunity to connect with a deeply engaged audience.
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Virgin Atlantic shows that consistency is the cornerstone of success
By Alice McGinn
Virgin Atlantic remains committed to its DE&I agenda because there is clear evidence it has a positive impact on the brand, writes Alice McGinn Strategy Partner at Lucky Generals.
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All I want for Christmas… is experiential
By Ben McMahon and Richard Hartle
Investing in experiential can help brands cut through the clutter of the Christmas advertising bonanza.
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How can brands use music to overcome generational tensions?
Joanna Barnett, Strategy Director at Truant, on the power of music to bring people closer together and broaden a brand’s appeal.
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Better together: Unlocking brand success through marketer-agency collaboration
By Helen James
The Forsman Fusion podcast aims to encourage frank and honest conversation with brand marketers.
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Why the industry needs to start trusting freelancers and treating them with respect
By Aimee Luther
Freelancers are the industry’s ‘lifeblood’ and ‘unfair advantage’, we must treat them better, writes Aimee Luther.
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Value based pricing is about changing the conversation, not the pricing approach
By Ali Morgan
Ali Morgan advocates for a better understanding of clients and their needs to redefine value.
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The best Christmas ads could be set in June
By Keilan Grant and Ben Parmenter
Keilan Grant and Ben Parmenter at Truant on why Christmas ads don’t always need to be Christmassy.