Trend
Can we measure the environmental success of lockdown?
By Jo Barnard
Jo Barnard, Founder of Morrama on the environmental impact of a global pandemic.
Trend
Building higher meaning into a brand’s value proposition
By Daisy Pack
Citizen Relations’ Director Daisy Pack, showcases a strategic shift to purpose led PR, and believes cutting the apron strings in the kitchen is the answer to the work + childcare conundrum this summer.
Trend
The resurgence of the board games sector
By Jake Welsh
Jake Welsh, Director and Principal Brand Consultant at Dept on the importance of fan-dom and why brands should become integrated into their fans’ lives, not just their wallets.
Trend
The great rebuild, retold: Agency-as-infrastructure and telling a new story
Sam Fenton-Elstone, CEO and Co-Founder of Anything is Possible on why the future hasn’t changed; it’s just going to get here faster then expected.
Trend
The ‘Good Life’: How brands can make sustainable living easier
By Anna Lungley
Anna Lungley, Chief Sustainability Officer at Dentsu Aegis Network explores why more brands aren’t responding to the immediate crisis at hand, that of climate change.
Trend
Transforming this crisis into your biggest creative opportunity
By Elliot Maher
Elliot Maher, Co-Founder of Rising Tyde on how brands who see this time as perhaps one of the most exciting in business history will be the ones to pioneer the next developments in customer experience.
Trend
New work order: What coronavirus has taught us about what we want from a workplace
By Emma Caselton & Freddie Simmonds
With a split in appetite for where we choose to work in the future, what might this mean for transitioning our workplaces and the ways in which we work?
Trend
Creative effectiveness in the new normal: No silver bullets
By Daren Poole
Daren Poole, Global Head of Creative, Insights Division at Kantar explores what truly makes a brand creatively effective.
Trend
Broadcasting without borders: How brands can stop the cycle of cultural appropriation
Duncan Parkes, Co-Founder & Creative Director at CellarDoor asks, why do so many brands still fall short on the statements they make?
Trend
Brands must adapt to social commerce, or be left behind
By Oli Booker
As social platforms become serious e-commerce channels, Oli Booker, Head of Paid Social at Reprise UK outlines how brands must adapt and embrace new opportunities now, or risk being left behind.
Trend
U OK UK? Why brand purpose is more important than ever
By Ben Bilboul
Ben Bilboul, CEO of Karmarama & Managing Director at Accenture Interactive introduces a new report to help the marketing sector understand the changes in customer priorities taking place during lockdown.
