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‘We’re better with pets’
By Nicola Kemp
Pets at Home and The&Partnership show the power of post-pandemic honesty in advertising.
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"We have arrived! So it's time to do what you Brits do best and form an orderly queue.”
By Nicola Kemp
Restaurant chain Wendy’s return to the UK, with its new brand platform ‘All beef.No Bull’, underlines the power of doing things differently.
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A question of time: Why hybrid event strategies need to prioritise flexibility
By Toby Lewis
The pandemic has shifted the way in which people value time, which means event strategies need to prioritise flexibility.
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Metro Bank turns to community with new campaign supporting business customers
By Nicola Kemp
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Purpose isn’t enough – it’s time for brands to be activists
Marketers need to recognise the difference between brands making a statement and actively making a difference.
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“They’re sick to death of being made to feel terrible for menstruating”
By Nicola Kemp
Why Mother and Bloody Good Period are launching the #NoShameHere campaign.
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‘You just might surprise yourself’
By Nicola Kemp
What Pinterest’s new brand campaign tells us about post-pandemic spontaneity and serendipity.
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Move on from the jingle: how to build an effective sonic branding strategy
Marijn Roozemond, Senior Creative Strategist at international creative music agency MassiveMusic, explains why it's time for brands to reappraise the role of music in building authentic connections.
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Welcome to the age of cynicism
By Nicola Kemp
Say less, do more; what brands should know about the Havas Meaningful Brands Survey 2021.
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Is your brand data driven?
Why smart marketers are embracing a shift from the technical to the emotional when it comes to using data to drive creativity.
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How brand storytelling can challenge the status quo
From addressing the climate crisis to changing behaviour communication is vital in helping consumers transition to the new.
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In the sparring match between logic and gut, brands should be aiming for a draw
By Tom Poynter
The long and the short of it is smart marketers need a mixture of long and short term strategies to thrive.