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Trend

The role of generative AI in image creation: Essential insights for marketing professionals

By Dr Rebecca Swift

Understanding consumer attitudes toward AI-generated imagery is key before integrating it into marketing strategies

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John Lewis refreshes ‘Never Knowingly Undersold’

By Georgie Moreton

The price promise will return updated for the modern era of shopping alongside a new campaign from Saatchi & Saatchi

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Adopting a back-to-school mentality beyond September

By Holly Ward

How to harness the positivity of new possibilities all year round

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How can fresh brand identities support charities?

By Abb-d Taiyo

A strong brand identity is essential to effectively communicate a charity’s purpose, values, and mission

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‘I’m in a people industry’

By Rob Conibear

Rob Conibear, MD, Jung von Matt London, on staying inspired with people and connections

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‘This time of year is about keeping everything watered and tended to for the future’

By Jeff Bowerman

Jeff Bowerman, Executive Creative Director at Dept, embraces rest for regrowth during the summer

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Hinge banks on lasting love in the age of algorithms

By Georgie Moreton

Jackie Jantos Chief Marketing Officer at Hinge on why the brand is empowering Gen Z daters to meet in real life and find lasting love

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Avoid the summer slump by… slumping

By Jen Ashton and Oli Short

Jen Ashton & Oli Short, Senior Creatives at Wonderhood Studios, on navigating the summer months creatively

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Breaking down the obstacles for young talent in the creative industry

By Trin Basra

From embracing AI to the power of personal branding, Trin Bharij-Basra shares why the industry must embrace new talent

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Taco Bell takes aim at the meal deal

By Georgie Moreton

‘The Meal Deal Tacover’ from Taco Bell and Publicis London introduces Taco Bell’s £3.99 lunch deal

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‘Reflection, Recuperation, Re-engaging’

By Paul Matuszczyk

Paul Matuszczyk, Managing Partner and Head of Account Management, Publicis London, on side-stepping a summer slump

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Very returns to TV after seven year hiatus

By Nicola Kemp

Buckle up because the new season styles are showcased in a vibrant Flamingo-themed campaign from The Gate.

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Staying inspired with a summer of sport

By George Lawrence

George Lawrence, Marketing Manager at PrettyGreen, champions team spirit for beating the summer slump

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