Trend
Embracing vulnerability and letting go of limiting beliefs
By Zahra Mair
Zahra Mair, Operations Director at Forsman & Bodenfors London, on shedding old habits to make room for new
Trend
Comparing myself to myself
Carren O’Keefe, Chief Creative Officer, Digitas UK shares the importance of embracing the present and not being in competition with the past
Trend
John Lewis celebrate 100-year heritage behind Never Knowingly Undersold
The retailer brings back its price promise with a campaign that tells the story of the brand's history through the shop window
Trend
Steve Madden leans on gamification for LFW push
By Nicola Kemp
The Sole Survivor event leans on the storytelling of Squid Games and the Crystal Maze
Trend
Virgin Active campaign trolls toxic wellness culture
By Nicola Kemp
The global marketing push urges consumers to push back against wellness washing
Trend
Pay transparency: The creative industry's secret weapon
Pay transparency can help foster a fair and equitable workplace where talent feels valued
Trend
Pencils and minds sharpened: How the break has helped creatives get back to school
By Daisy Pack
Daisy Pack, Managing Director of Hunter: UK, shows how soaking up inspiration can keep creative brains receptive to invention
Trend
Prioritising sustainability is important but it needn’t fall to the CMO
Sustainability is a business issue that must be acknowledged rather than pushed down the list of priorities
Trend
Unlearning "always available" behaviour
Fergus McCallum, CEO at TBWA\MCR commits to being more unavailable and empowering employees
Trend
The evolution of fandom
By Calvin Innes
Embracing the power of fandom gives brands an opportunity to connect in meaningful ways with audiences
Trend
Brandtech brings ethics to AI for marketing leaders
By Nicola Kemp
The launch of Bias Breaker is taking aim at AI’s role in perpetuating stereotypes
Trend
​​Wait… did adland have a 'Brat Summer'?
The advertising industry has embraced a summer of chaos and imperfection
Trend
How to market a West End show for 25 years - and counting
By Anne Ewart
This year marks the 25th anniversary of Dewynters’ clients Mamma Mia! and The Lion King
Trend
Put the mirror away! Why escapism is a powerful advertising tool in a cost of living crisis
By Naomi Dunne
Against a backdrop of crisis audiences look to entertainment over reflection