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Real Brands For Real People

By Kara Melchers

Adopted a customer-centric approach to marketing

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Capture Those Micro-Moments

By Kara Melchers

Filling the gaps with useful micro-content

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Music To Their Ears

By Kara Melchers

Why brands should never neglect the power of sound

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Driven By Data

By Kara Melchers

How a creative use of data can motivate your customers

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Get In On The Action

By Kara Melchers

How to convince your customers to swipe right

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Don't Tell Me, Show Me

By Kara Melchers

What a shrimp frying cannon can tell us about the internet

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What’s Your Ip?

By Kara Melchers

Why in-house innovation benefits agencies and their clients

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Set Your Ideas Free

By Kara Melchers

How crowd-sourcing helps create cut-through content for brands

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The Art of Marketing

By Kara Melchers

What artists can teach us about storytelling?

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Trend

Media Fragmentation

By Kara Melchers

The power of cross-channel story telling

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