Young people were struggling to cope. Insecurities rampant, self-esteem low. But they weren’t turning to Childline. There was a perception from young people that Childline did not see things from their point of view.
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This campaign brings together two universal truths - that we all have anxieties about money and that we all have certain animal characteristics - to stand-out from the sea of sameness and drive acquisition.
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Behaving like a challenger to grow the category and protect No.1 status.
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By Gravity Road
How one social media feud made poker cool again.
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By Gravity Road
The BAFTA-winning campaign for Bombay Sapphire.
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By Quiet Storm
To help Haribo maintain its market leading position, we had to keep the brand mentally salient and emotionally relevant, reminding people why ‘kids and grown up love it so’.
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