Case Studies

Case Study

AT&T Just OK Is Not OK

By Critical Mass

Many wireless carriers claim to have the best service in the Unites States, but AT&T has the numbers to back it up. The other carriers? Well, they’re OK. But if you ask us, “just OK is not OK.”

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Case Study

Nissan Tech Drive

By Critical Mass

Using a 360 ̊, VR experience, we put technology to the test in ways no test drive ever has.

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Case Study

Visa Green App

By Bright Blue Day

A prototype app for Visa using data to nudge spending behaviour and encourage 'green' purchasing decisions.

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Case Study

Dr Martens: A/W18 LAUNCH

By John Doe

We were tasked with creating a standout brand and product showcase for the AW18 collection for a global media audience. New collection launches are ten-a-penny for these guys – how do you make it memorable and true to the brand?

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Case Study

adidas: Creator Base

By John Doe

In summer 2018, to mark the World Cup, adidas held a five day celebration of creativity and football in Shoreditch. John Doe were briefed to produce hero owned content to drive hype & footfall amongst a young, creative Londoner audience.

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Case Study

Creating a Brand Vehicle: The Mini-Fist-Pump Feeling

By Red Brick Road

Red Brick Road have created a new campaign for Just Eat, supported by OOH, radio, PR, social, digital and experiential. Awards and nominations include Masters of Marketing and The Drum Marketing Awards.

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Case Study

ebookers

By Quiet Storm

Travel consumers are faced with a host of identical brands offering similar products and prices. ebookers, were further hampered by low awareness, a limited advertising budget and an uninviting visual identity. We focused on one thing ebookers did do better: loyalty.

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Case Study

Carabao

By Quiet Storm

In a market dominated by famous names like Red Bull and Monster, how do you successfully launch a new brand? Though huge in its Thai homeland, Carabao was an unknown quantity in the UK. We had to create impactful comms that would drive interest amongst both trade and consumers.

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Case Study

Breaking down breakfast behaviours for belVita

By HeyHuman

Though our behavioural approach we identified the product barrier of belVita not being seen as a breakfast food. We also discovered that rational benefits wouldn’t switch people so we used the behavioural comparison of how Spotify & other music apps makes you feel in the morning.

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Case Study

How Lidl Grew A Lot

By TBWA\London

Our longstanding relationship with Lidl changed perceptions of the retailer from a quirky foreign import to a mainstay of British culture. We challenged the convention that cheap means poor quality by surprising with truth and made Lidl the fastest growing supermarket in the UK.

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Case Study

#StealOurStaff (Not TBWA's. BECO's.)

By TBWA\London

#StealOurStaff is our biggest campaign to date for BECO, the social enterprise that makes environmentally-friendly toiletries with an 80% disabled or disadvantaged workforce. Our work invites businesses to steal BECO's staff and help close the UK’s disability employment gap.

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Case Study

Making Eurotunnel Famous Again

By Southpaw

Our client Eurotunnel Le Shuttle wanted to recapture the excitement and pride there was at the start of Eurotunnel’s life, 25 years ago. We used in depth audience insights to help build a campaign that had maximum impact, and to drive summer ticket sales.

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Case Study

All Access with Jack

By Haygarth

We created Jack Daniel's first ever major on-pack promotion. The Tesco exclusive invited shoppers to purchase any product from JD's range and be in with a chance to win from a range of exciting music related prizes. The promotion was a huge success and saw an 18% redemption rate.

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Case Study

Absolut: Drop

By John Doe

We launched the limited edition Absolut Drop – a celebration of love’s ability to overcome hate through a super credible campaign leveraging Absolut’s relationship with the LGBT+ community.

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Case Study

Politics. Tamed.

By The&Partnership London

We grew digital and physical subscriptions to The Times by demonstrating that the newspaper is the best place on Earth for the public to make sense of the madness in Westminster.

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