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Case Studies

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Case Study

ASICS x AGIT8: An ongoing six-year partnership built off a unique brand idea, consistency and sustainable growth

By AGIT8

This case study reflects our six-year partnership and ASICS’ strategic and creative transformation, rather than a single campaign. It also highlights the impact of consistently executing a long-term brand platform – and the results that consistency can deliver.

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Case Study

Ten Toes Launches Ten Beat: Sport's First Million-Persona Intelligence Platform

By Ten Toes

Ten Beat lets brands and rights holders read fandom in real time, five weeks out from the biggest cultural moment sport has ever seen.

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Case Study

Paris, Bouge Ton Esprit

By AGIT8

During the Paris Olympics, AGIT8 helped ASICS and the City of Paris launch ‘Paris, bouge ton esprit’—an 18-month programme celebrating movement for joy, not medals. Uplifting the city's mental health and bringing ‘Sound mind, sound body’ to life.

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Case Study

Great Days Out with Compare the Market

By Coolr

As principal sponsors of The Hundred across both the men’s and women’s tournaments, Compare the Market wanted to win with families by showing up in culture in a way that felt fun, social and genuinely memorable.

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Case Study

Airbnb x The Incredibles

By The Gold Studios

Airbnb had changed how the world travels. Now it wanted to change how families holiday. With a Disney-themed property in LA and the right creative story behind it, we turned a listing into a cultural moment. 146 million views. One Incredible campaign.

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Case Study

SHEBAÂŽ Gravy Race

By native@AMV

SHEBA® launched GRAVY INDULGENCE™ - a 70% gravy product - by proving just how much cats love it. The GRAVY RACE turned a simple demo into a viral sporting event, driving 16.5M organic views, tripling share of voice, and smashing sales expectations.

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Case Study

PELOTON: Find Your Push, Find Your Power

By Special

Special London helped Peloton reposition itself as a human motivator, creating the global platform “Find your push. Find your power.” — a multi-phase campaign using rivalry, life moments and emotion to show how different people find their drive to move.

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Case Study

Eating With Tod x Papa Johns

By Creative Collective Agency - CCA

Papa Johns teamed up with Eating With Tod to take sourdough pizza from niche to national, using a secret pop-up to drive intrigue, footfall, and social buzz.

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Case Study

Bradley Rubio x Premier League

By Creative Collective Agency - CCA

The Premier League partnered with Bradley Rubio as social media host for the EA FC ePremier League tournament in Manchester, leveraging his Gen Z audience to drive engagement and cultural relevance. The campaign generated 3M+ impressions across Premier League and ePremier League

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Case Study

BONDS: 'Made for Down Under'

By Special

We broke the internet with some very simple truths for BONDS.

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Case Study

PUKKA HERBS: 'Nothing Beats Nature'

By Special

We redefined modern wellness by reminding the category of the mighty power of simple herbs.

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Case Study

ABI - 2026 Collection Launch

By Audience Collective

We showed that ‘the little things matter’ with the launch of ABI’s 2026 Collection.

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Case Study

Hisense: How a Challenger Reframed the Premium TV Market

By Audience Collective

Hisense launched its Laser TV in the UK premium TV market. Using ALTthink, we repositioned it as a home cinema solution, not just a TV. “Cinema Everything” framed everyday viewing as cinematic, helping Hisense stand out, shift value perception, and compete with bigger brands.

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Case Study

Russell Hobbs - Calm Kettle

By Audience Collective

Russell Hobbs had their biggest ever international product launch: the Calm™ Kettle. With AI-enhanced design, gentle coloured lights and soothing sounds, the kettle was more than a kitchen appliance, it was an opportunity to redefine a universal moment.

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Case Study

Head & Shoulders

By The Gold Studios

We took one of Britain's most beloved faces, dropped her on a farm with a Love Island icon, and let the internet do the rest. Head & Shoulders went from recognised to talked about overnight. 8.6 million views. A week of headlines. One very happy client.

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