Are agency brands doomed? What we learned
By David Sanger
On Wednesday 6th March, we were joined by Sir John Hegarty, VCCP’s Charles Vallance, Uncommon’s Lucy Jameson and the BBC’s Kerris Bright for Creativebrief Explores.
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David collaborates with brands and agencies on getting the best coverage for all involved. In-house, he encourages his colleagues to divulge their most-guarded business secrets before publishing them online for all to see in the form of insight and opinion pieces. Before joining Creativebrief, David worked in the tote bag-dominated world of publishing and spent an ill-advised year at drama school. He spends his spare time writing and baking unhealthy cakes to eat whilst writing.
More from David Sanger
Event Coverage
Are agency brands doomed? A new approach to appointing your next agency
By David Sanger
For brands, the marketplace is complex. Understatement of the year, right? But how can agency brands help marketers decide on appointing their next agency
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Event Coverage
Are agency brands doomed? How to develop and sustain an agency brand
By David Sanger
We look at the advice our latest Creativebrief Explores panel had for those looking to cultivate a standout agency brand of their own
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Interview
Evolving the Art World: Cromwell Place and Dare
By David Sanger
Cromwell Place and Dare talk to Creativebrief about their ambitious plan to bring the gallery scene into the 21st century
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Event Coverage
Samsung and Cheil talk Longevity
By David Sanger
Sammy Russo and Russ Schaller share how longevity impacts on their creative partnership
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Event Coverage
The Army and Karmarama talk Trust
By David Sanger
Nick Terry and Charlotte Farrington explain why trust is such an important part of their creative partnership
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Opinion
Discipline Focus: PR
By David Sanger
We explore the world of PR and offer marketers a look at the case studies, reviews, topics and more dominating the scene.
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Opinion
Finding comfort in isolation
By David Sanger
With coronavirus forcing the majority of us into isolation and self-distancing, we take a look at some of the ways people are managing to find comfort. Including Animal Crossing, pets, booze, 6Music and more.
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