News
‘Overcommunication’ has been one of the leadership buzzwords of the coronavirus crisis, but for many in the industry it's an approach that contributes to burnout.
Read our latest eye-opening survey on brand attitudes to pitching and agencies in the current climate. Featuring insights from senior brand marketers from the likes of McLaren, BrewDog, John Lewis & Partners, adidas, Virgin, IKEA and more
Pitching and recruitment are showing signs of recovery after three months of coronavirus lockdown doldrums.
Charlie Carpenter talks to British Gas's Margaret Jobling and The&Partnership's Sarah Golding on how the campaign contributes to perceptions as British Gas as more than 'just' an energy supplier.
Key highlights from Creativebrief's report on pitching was featured in the press
Associate Board Director and Business Director Stephanie Nattu talks to Katie Jackson and Andy Jex from TBWA, and Mark Woollard from HUN Wine about what happened when, eight weeks into campaign planning, lockdown came into effect
Pitching takes up oodles of staff time, rarely offers much insight into what a real working relationship will look like and usually ends in disappointment. Have we been doing it wrong all along? Read Campaign's write-up of Creativebrief and Starbucks' fresh take on the pitch process
Watch our interview with Persil's VP, Marketing – Dirt For Good, Tati Lindenberg and MullenLowe's Global Business Leader Will Dixon. Run by BITE Managing Editor Nicola Kemp, the pair discuss how their Dirt is Good campaign pivoted in light of coronavirus