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Long live long form

Opinion

Industry Insights 2024 Vol. 2

By Creativebrief

Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.

Pinned by: Katharine Pebworth

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New work

Women's Aid

By ELVIS

Our latest campaign with Women’s Aid is inspired by a classic children’s story. It brings home the devastating truth that 1.6 million women …

Pinned by: Sophie Urquhart

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Fuel Your Imagination

Nike turns to long-form content for Olympic storytelling

The Nike-backed film focuses on the hopes and dreams of Olympic and Paralympic athletes

Pinned by: Katharine Pebworth

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New work

Nike

By Wieden+Kennedy London

Nike Euros campaign centres on sacrifices made by stars. Featuring the stars Kylian Mbappé, Erling Haaland, Jamal Musiala, and Vinicius Júni…

Pinned by: Katharine Pebworth

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New work

Nike

By Wieden+Kennedy London

Nike Euros campaign centres on sacrifices made by stars. The second spot, directed by Matilda Finn through MJZ, shows Musiala taking on a sc…

Pinned by: Katharine Pebworth

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Thought Leadership

Progressive sports storytelling rewarded at The Gerety Awards

Sports storytelling from Orange, Adidas and WhatsApp netted Grand Prix awards at the 2024 Gerety Awards

Pinned by: Katharine Pebworth

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Trend

NatWest leans on Team GB in Challenge series

The campaign from VaynerMedia EMEA sees Team GB athletes highlight their business ventures

Pinned by: Katharine Pebworth

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Insight

Beyond borders: emotional storytelling and authenticity drives destination marketing success

Pent-up demand for travel continues to surge but the overwhelming choice of destinations and deluge of cookie-cutter marketing can leave customers with decision paralysis. Often, they can’t see the wood for the (palm) trees, so how can marketers promoting countries, regions or cities stand out? This piece highlights the importance for authentic experiences and avoiding stereotypes to bridge the gap between the audience and destination.

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New work

Ligue 1

By Sid Lee Sport

Ligue 1 showcases its new brand positioning, "Football. But French." The film highlights passionate supporters, football skills, and epic mu…

Pinned by: Sophie Urquhart

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Hot Pick

Axe hits the right notes for new fragrance with music video

Set to Bizarrap’s remix of ‘What Is Love’, the advert, created by Lola MullenLowe, bucks the short-form content trend

Pinned by: Jeevan Hammond

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Fuel Your Imagination

Ginsters and Splendid put a vegetable musical on London’s West End

The Farmonic Orchestra uses humour to showcase the star-quality produce used in Ginsters’ cornish pasties

Pinned by: Jeevan Hammond

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New work

Tourism Ireland

By Publicis London

Our latest campaign for Tourism Ireland brings to life the origins of Halloween. The dramatic black-and-white film captures Ireland's eerie …

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New work

Ford

By Wieden+Kennedy London

Charge Around The Globe is a 3-part docu-series following record-breaking traveler Lexie Limitless as she drives 30,000+ km across 6 contine…

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Trend

Weightmans’ campaign brings emotion to B2B marketing

‘See the Possibility’ is the law firm’s first ever brand campaign.

Pinned by: Jeevan Hammond

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New work

CALM

By T&P

Working with suicide prevention charity CALM, “This Is Not A Drill” addresses an issue among Gen Z: the difficulty of speaking out about the…

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New work

Great Western Railway

By adam&eveDDB

We helped GWR launch a new instalment of its much-loved Famous Five campaign, inspiring leisure travel by highlighting lesser-known destinat…

Pinned by: Sophie Urquhart

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New work

CALM

By adam&eveDDB

For this campaign with CALM, we launched a TV film featuring Evelyn’s story. Evelyn’s mum beautifully narrates the film, remembering her dau…

Pinned by: Sophie Urquhart

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Fuel Your Imagination

KFC embraces the weird and wonderful with ‘All Hail Gravy’

The latest work by Mother entertains audiences by providing a mythological backstory to the ‘Believe in Chicken’ campaign.

Pinned by: Sophie Urquhart

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New work

Sky Bet

By Anomaly

The new campaign is a cinematic tribute to real football fandom, launching with the start of the season. ‘Not For Everyone. For the Fans’ An…

Pinned by: Sophie Urquhart

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New work

Channel 4 and Lloyds Bank

By Quiet Storm

Black in Business, initiated by Channel 4 and Lloyds Bank, supported Black-owned businesses in creating their first TV ad. Quiet Storm was t…

Pinned by: Sophie Urquhart

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New work

Vodafone Ireland

By Grey London

Vodafone Ireland and Grey London present “The Toymaker”, a heartwarming campaign celebrating the magic of human connection. Part of the Ever…

Pinned by: Sophie Urquhart

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Case study

KFC x Wingmen - Building a Branded Content Series with Longevity

By Ten Toes

Pinned by: Sophie Urquhart

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New work

Greenpeace

By ELVIS

We turned legacy giving into a final act of protest with “We Won’t Rest in Peace”, a cinematic short film urging older generations to contin…

Pinned by: Sophie Urquhart

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Fuel Your Imagination

Taika Waititi creates a love letter to cinema storytelling for Vue

The campaign from Hijinks showcases how characters and stories never leave us.

Pinned by: Olivia Benjamin

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