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Jules Macken

Global Marketing Manager at Heineken

As Global Marketing Manager Desperados, Jules has taken to the skies to create the world’s first hot air balloon electronic light orchestra, synthesised a house & a train and flying above Las Vegas dropped the bass in space, all in the name living the brand mantra of Igniting the Party.

With 16 years’ experience in the drinks business working across wines, spirits, cider and for the last 8 years the Heineken portfolio, she is motivated by developing authentic and impactful brands.