The Olympic round up
Paris 2024 marked a cultural shift in sports storytelling
The name is the idea behind the company. Anomaly is a response to the widespread recognition in the industry that “the models are all broken” and “the traditional solutions are all becoming less and less effective.” From the company’s inception, we realised intuitively that, in order to succeed, we needed to create something that was, literally, an “Anomaly” - a deviation from the norm.
Paris 2024 marked a cultural shift in sports storytelling
The complete rebrand, created by Anomaly, highlights the brand's love of swim culture
Director of Brand, Marketing & Communications at Cancer Research UK
Ben Moore of Anomaly on building brands in the digital era
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