The name is the idea behind the company. Anomaly is a response to the widespread recognition in the industry that âthe models are all brokenâ and âthe traditional solutions are all becoming less and less effective.â From the companyâs inception, we realised intuitively that, in order to succeed, we needed to create something that was, literally, an âAnomalyâ - a deviation from the norm.
As 2025 draws to a close, BITE rounds up some of this yearâs best work.
From sponsorship to social media tie ups and new product launches, sport is sparking moments of cultural connection for brands.
Clara Mulligan, European Head of Design and Managing Partner at Anomaly, reveals what marketing leaders need to know today about the future of womenâs football.
The new visual world, created by Anomaly, marks a new chapter for the womenâs game.
The Hello Again campaign brings to life Starbucks' ethos to drum up brand love.
The campaign from Anomaly celebrates the racehorse as the worldâs greatest athlete.
The campaign from Anomaly encourages people to get offline and get together in real life.
How advertising mirrored the month of innovation and creativity
The new campaign created by Anomaly successfully fuses craft and culture
Paris 2024 marked a cultural shift in sports storytelling
The complete rebrand, created by Anomaly, highlights the brand's love of swim culture
The Whisky brand has teamed up with a host of agencies to create an anthem of progress to reinvigorate the hospitality industry post-pandemic
Director of Brand, Marketing & Communications at Cancer Research UK
Putting real people at the heart of your campaign
Ben Moore of Anomaly on building brands in the digital era
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