Big Cat

Birmingham https://bigcatagency.com/

Disciplines

  • Advertising/Creative
  • Branding / design
  • Public relations (PR)

About

You’re a human. Your customers are humans. And despite our name, we’re actually humans too. So it’s quite clear to us that understanding people is crucial to business success. If you want to grow your brand, you’ve got to get people to do something, right? Otherwise, you’re creating a lot of noise and no action. To get people to do something, first, you’ve got to accept the quirks of human nature and use them to your advantage. And boy do we have some quirks…

For instance, did you know that when people make a decision, they are influenced by what they think the common course of behaviour is? It’s something we all do without even being aware of it. So, if we can encourage your audience to think that buying from you is a popular choice, they’ll be more likely to follow suit. And that's just one example of hundreds.

At Big Cat, we shake up the way you (and your customers) think about your brand by drawing on human instinct first. Then we turn it into powerful communications that get people to buy, care, think, feel, or do what you need them to do.

We call it instinct in action.



Connect


People


Clients

Insights

Insights

Understanding changing consumer behaviour in Health, Fitness & Wellbeing

There have been some significant changes across all sectors, none more so than Health, Wellbeing & Fitness. Whilst physical gym brands have experienced considerable revenue loss and reduced capacity, other areas of the sector have seen unprecedented levels of demand. The one thing that’s common is the rapid rate in which consumers are changing their behaviour. This white paper helps to understand these behaviours and offers brands new ways to navigate the changing landscape.

Insights

The Cool Down Webinar Part 3 – mental strength and resilience during lockdown

Big Cat hosted the third series of The Cool Down, a series of panel discussions giving audience members an opportunity to learn more about a range of topics related to health, fitness, and training in these unprecedented times around improving mental strength and resilience. This week, CEO Anthony Tattum hosted professional Rugby player, Rob Miller; former Royal Marines Commando, now Leadership and Performance Coach, Ben Williams, and change management and leadership consultant, Andy Dawson.

Insights

The Cool Down Webinar Part 2 – training perspectives from industry experts during COVID-19

Friday 5th June saw the second webinar in The Cool Down series. Big Cat partnered with ActionPact to feature some of the biggest names and brightest minds from across health, fitness, and wellness. This week, host Anthony Tattum (Big Cat CEO), welcomed guests Andy Tennant, a professional track and road racing cyclist, and Ollie Armstrong, a psychologist at Birmingham Track Elite in Birmingham, to share their perspectives on training community resilience and adaptability in cycling and sports.

Insights

The Cool Down Webinar Part 1 – training perspectives from industry experts during COVID-19

On Friday 29th May 2020, Big Cat launched The Cool Down, a Webinar series featuring some of the biggest names and brightest minds from across health, fitness, and wellness. The Cool Down is a series of online panel discussions that will gives audience members an opportunity to learn more about a range of topics related to health, fitness, and training in these unprecedented times. Hosted by Big Cat, questions were put to guests Jamie Chin-Dickey and Steve Orton about their experiences.

Insights

Identifying the behavioural habits of gym-goers to inform an emotional ‘hook’ in advertising

This report assesses the experiences and behavioural habits and preferences of gym-goers who have or have had gym membership. Free-text responses from a survey constituting 68 gym-goers were analysed to gain an insight into how they feel about gym accessibility, their emotional and physical reactions to gym classes, the impact the gym has on their lifestyle (i.e. diet, sleep, and spending), and their preferences for types of training formats and fitness classes.


Events