Big Cat

Birmingham https://bigcatagency.com/

Disciplines

  • Advertising/Creative
  • Branding / design
  • Public relations (PR)

About

We turn instinctive ideas into distinctive brands.

Despite our name, we’re actually humans. You’re a human. Your customers are humans. So it’s quite clear to us that understanding people is crucial to business success. If you want to grow your brand, you’ve got to get people to do something, right? Otherwise you’re creating a lot of noise and no action. To get people to do something, first you’ve got to accept the quirks of human nature. And boy do we have some quirks…

At Big Cat, we shake up the way you (and your customers) think about your brand by drawing on human instinct first. Then we turn it into powerful reasoning that gets people to buy, care, think, feel or do what you need them to do.

We call it instinct in action.



Connect


People


Clients

Insights

Insights

Understanding changing consumer behaviour in Health, Fitness & Wellbeing

There have been some significant changes across all sectors, none more so than Health, Wellbeing & Fitness. Whilst physical gym brands have experienced considerable revenue loss and reduced capacity, other areas of the sector have seen unprecedented levels of demand. The one thing that’s common is the rapid rate in which consumers are changing their behaviour. This white paper helps to understand these behaviours and offers brands new ways to navigate the changing landscape.

Insights

The Cool Down Webinar Part 3 – mental strength and resilience during lockdown

Big Cat hosted the third series of The Cool Down, a series of panel discussions giving audience members an opportunity to learn more about a range of topics related to health, fitness, and training in these unprecedented times around improving mental strength and resilience. This week, CEO Anthony Tattum hosted professional Rugby player, Rob Miller; former Royal Marines Commando, now Leadership and Performance Coach, Ben Williams, and change management and leadership consultant, Andy Dawson.

Insights

The Cool Down Webinar Part 2 – training perspectives from industry experts during COVID-19

Friday 5th June saw the second webinar in The Cool Down series. Big Cat partnered with ActionPact to feature some of the biggest names and brightest minds from across health, fitness, and wellness. This week, host Anthony Tattum (Big Cat CEO), welcomed guests Andy Tennant, a professional track and road racing cyclist, and Ollie Armstrong, a psychologist at Birmingham Track Elite in Birmingham, to share their perspectives on training community resilience and adaptability in cycling and sports.

Insights

The Cool Down Webinar Part 1 – training perspectives from industry experts during COVID-19

On Friday 29th May 2020, Big Cat launched The Cool Down, a Webinar series featuring some of the biggest names and brightest minds from across health, fitness, and wellness. The Cool Down is a series of online panel discussions that will gives audience members an opportunity to learn more about a range of topics related to health, fitness, and training in these unprecedented times. Hosted by Big Cat, questions were put to guests Jamie Chin-Dickey and Steve Orton about their experiences.

Insights

Identifying the behavioural habits of gym-goers to inform an emotional ‘hook’ in advertising

This report assesses the experiences and behavioural habits and preferences of gym-goers who have or have had gym membership. Free-text responses from a survey constituting 68 gym-goers were analysed to gain an insight into how they feel about gym accessibility, their emotional and physical reactions to gym classes, the impact the gym has on their lifestyle (i.e. diet, sleep, and spending), and their preferences for types of training formats and fitness classes.


Events