Reigniting Guinness for the Social Era
By Born Social
How we transformed Guinness from a broadcast-first brand into a community-first one, placing audiences, creators and culture at the heart of everything.
Over the last 12 years, we’ve built an agency that bridges the gap between brand-building fundamentals and the ever-evolving social landscape. Our approach rests on the strength of a brilliant business, proudly B-Corp certified and consistently recognised as one of the best places to work.
By Born Social
How we transformed Guinness from a broadcast-first brand into a community-first one, placing audiences, creators and culture at the heart of everything.
By Born Social
Uber Mobility wanted an effective and consistent global social blueprint under one central brand strategy. The Uberverse was the answer.
By Born Social
After loving our social strategy, Ciroc brought us on to guide the brand’s through-the-line campaigns, honing its new look and feel to marry both luxury and culture.
By Born Social
The Wizarding World of Harry Potter wanted to take TikTok by storm. We created a spellbinding strategy to help the brand surpass 450k followers.
By Born Social
Spicing up Nando’s content with reactive TikToks to establish itself as a pioneering brand of Gen Z and internet culture
By Born Social
Bravissimo needed a social boost to translate its in-store experience onto social.
By Born Social
Clearing up any doubts about the Buy Now Pay Later industry on social.
By Born Social
During an unusually quiet season on the ski slopes, we helped digital ski coach Carv put their product on people’s radar with a full-funnel paid campaign.
By Born Social
Who says you can’t enjoy your favourite flavours at home? We gave people a home-made taste of Nando’s with mouth-watering, tummy-rumbling recipe tutorials.
By Born Social
With a growing thirst for reusable products, competition for refillable bottles was fierce. But with sound, strategic, social-first thinking, we helped Chilly’s leave their mark.
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