Over the last 12 years, we’ve built an agency that bridges the gap between brand-building fundamentals and the ever-evolving social landscape. Our approach rests on the strength of a brilliant business, proudly B-Corp certified and consistently recognised as one of the best places to work.
Industry leaders have their say on what will top the agenda at the industries’ biggest celebration of creativity.
In an industry where every brand wants to be part of culture, industry experts have their say on whether brands are adding to cultural conversations or killing the joke.
Long-form video is turning into a new visibility battleground for brands, writes Barney McCann, Head of Creative at Born Social
In a social world driven by distraction, nostalgia and local pride are giving heritage brands the staying power they need to connect, writes Katie Drew.
With ESG scrutiny rising, agencies must back up their purpose with action, not just words.
Pride isn’t a seasonal campaign, it’s a test of consistency, writes Dylan Patel.
It is easy to be cynical about performative feminism but industry experts agree that the original activism which inspired IWD has never been more necessary.
Brands have an opportunity to provide some light relief and fun as 2024 draws to a close.
How brands can better understand fandoms and start embedding themselves into fan communities with purpose and impact.
Authentic, at times messy communications is striking a chord with consumers tired of perfection
The TikTok takeover of the physical world has well and truly begun
We asked industry leaders how the industry can ensure that culture is more than just an empty buzzword
The buzz surrounding the Barbie film is far from accidental says Born Social’s Essi Nurminen
We asked industry experts to weigh in on what brands should know about the ‘de-influencing’ trend
Adidas needed more accountability, empathy and speed in cutting ties with Ye, writes Born Social’s Emily Williams.
How brands can use social media to effectively communicate with consumers during the cost of living crisis
Steal some of the habits, inspiration and creative methods of the industry's finest
Born Social’s Charlotte Hamill explains how the agency has adapted to post-pandemic ways of working
Born Social’s Emily Williams deep dives into the Lurpak meme and the cost of living crisis
A round-up of BITE’s Pride coverage to elevate the voices of the LGBTQ+ community all year round.
How brands and agencies can avoid Pridewashing
Callum McCahon, Executive Strategy Director and Partner at Born Social on why the new era of purpose-driven social is difficult to ignore.
Callum McCahon, Executive Strategy Director & Partner at Born Social introduces the agency’s latest white-paper exploring the four key elements of tomorrow’s great brands.
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