CHILTERN RAILWAYS: 'TRAVEL FREE-RANGE'

THE CHALLENGE

To show that travelling with Chiltern Railways is altogether more comfortable than with the competition - and to make a modest budget go a long, long way.

THE INSIGHT

People are fed up being treated like battery hens when they travel by train.

THE EXECUTION

Our Travel Free-Range campaign brings to life the benefits of travelling with Chiltern in a way that’s charming, memorable and distinctive, blowing apart category conventions in the process.

Captured in stunning print, out of home, radio and digital executions supported by quirky films, our family of free-range chickens tell the world why choosing Chiltern lets you spread your wings and be free as a bird. (Sorry, couldn’t resist).


THE RESULTS

The 'Chickens' are acting as a fluent device improving all metrics: likability of the brand, conversion and sales.


Share


TRAVEL FREE-RANGE

A campaign (for which we did both creative + media) to cement Chiltern Railways positioning as a more comfortable way to travel than the competition.

Feel free to get in touch

We'd love to chat

The Gate London

020 7927 3555 jamie.elliott@thegateworldwide.com