To show that travelling with Chiltern Railways is altogether more comfortable than with the competition - and to make a modest budget go a long, long way.
People are fed up being treated like battery hens when they travel by train.
Our Travel Free-Range campaign brings to life the benefits of travelling with Chiltern in a way that’s charming, memorable and distinctive, blowing apart category conventions in the process.
Captured in stunning print, out of home, radio and digital executions supported by quirky films, our family of free-range chickens tell the world why choosing Chiltern lets you spread your wings and be free as a bird. (Sorry, couldn’t resist).
The 'Chickens' are acting as a fluent device improving all metrics: likability of the brand, conversion and sales.