Ecover

12 million tonnes of plastic end up in oceans each year. Ecover is tackling this issue with 100% recycled/recyclable washing up bottles. 

To encourage the nation to join the war on plastic pollution we created a world-first experience: The Rubbish Café where punters could only enter if they paid with recyclable plastic rubbish. The café served up a zero-waste menu plus inspiration and ideas for reducing, reusing and recycling plastic. 

By cleverly showcasing the value of putting plastic back into the recycling system, it accelerated attitude change, provided a contagious media and social story and delivered significant commercial sales uplift.

130+
pieces of positive coverage
66%
of target audience reached 3x
24 million+
social impressions
620,000+
organic video views
x2
Ecover’s Instagram followers
400%
increase in Facebook page likes
11,400
visited the microsite
x3 Industry Award Wins
including The Drum Experience Award's Grand Prix and AMEC's 'Best use of Measurement'
Reached 66% of ‘Conscious Consumers’ in the UK three times
Ecover’s washing range saw an uplift of +26% in the months immediately following the campaign

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Ecover appeals to the 'Conscious Consumer'

12 million tonnes of plastic end up in oceans each year. Ecover is tackling this issue with 100% recycled/recyclable washing up bottles.

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Red Consultancy

0207 025 6500 newbusiness@redconsultancy.com