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UEFA OFF-PITCH
Amplifying UEFA’s cultural association through the power of music
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Sid Lee Sport is a new kind of agency for the world of sport, proving that world-class creative and sponsorship expertise can coexist, underpinned by a rigourous marketing effectiveness. We deliver impactful brand and creative strategies for sponsors and rights holders such as UEFA, Tommy Hilfiger, Lidl, Visa, adidas, FIFA, Suzuki, Eintracht Frankfurt and Acer.
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Case Study
Tommy Hilfiger x F1 The Movie: Blurring the Lines Between Fashion, Film, and F1
Activating a partnership at the intersection of sport, fashion & film with Tommy Hilfiger
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Case Study
Lidl x UEFA EURO 2024
Developing a sponsorship platform and game-changing campaign that took Lidl to the top at UEFA Euro 2024
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Case Study
Toronto Raptors - We The North
We The North isn’t just a campaign. It’s an example of how an identity-shaping truth can spark a brand crusade and ultimately get firmly rooted in the culture of not just a city, or country but the entire planet.
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The North Face - Question Madness
Celebrating the iconic brand's 50th anniversary with a new brand platform.
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Case Study
Nike - Concrete Football Series
The Concrete Football Series - a programme of bespoke, documentary style content - uncovered a way for Nike to play an important role in helping the Street Football community be recognised as a cohesive whole while also increasing the value of each member’s influence in it.
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