Loading...
Loading...

Sid Lee Sport

London www.sidleesport.com

Disciplines

  • Advertising/Creative
  • Integrated marketing
  • Sponsorship

About

Sid Lee Sport is a new kind of agency for the world of sport, proving that world-class creative and sponsorship expertise can coexist, underpinned by a rigourous marketing effectiveness. We deliver impactful brand and creative strategies for sponsors and rights holders such as UEFA, Tommy Hilfiger, Lidl, Visa, adidas, FIFA, Suzuki, Eintracht Frankfurt and Acer.

Connect

People

Clients

Insights
View Insight
Insights

A New Era for Sponsorship Effectiveness: 10 Ways to Maximise ROI

Sponsorship is evolving beyond brand awareness into a key driver of cultural relevance. As TV audiences decline, live sports remain a major draw, especially for younger fans. Athletes are now global influencers, and rightsholders act as entertainment platforms. But, brands face tighter budgets and higher ROI expectations, making media value alone outdated. Sid Lee London’s approach blends creativity, strategy, and execution to help brands maximise sponsorship impact in this changing landscape.
View Insight
Insights

The Belong Effect - 2022-23 Report

Updated research - 8000 Gen Z and Millenials in UK, US, Canada, France - to understand how brands can harness the power of communities to create belonging. In 2022's research, we learned that participation in member-owned vs brand owned communities is twice as effective and 9 in 10 will buy from brands linked to their communities. Check the report for more bite-sized insights.

View Insight
Insights

The Belong Effect - 2021-22 Report

An initiative to understand the power and potential of communities, including research into the characteristics that create belonging, the first industry metric for measuring community strength, and an annual index of brands with a high belonging quotient. Belonging matters now more than ever, and brands have a role to play. If done intentionally, community marketing can be a competitive edge and drive exponential growth through the network effects that only communities can create.

Events