Sid Lee Sport is a new kind of agency for the world of sport, proving that world-class creative and sponsorship expertise can coexist, underpinned by a rigourous marketing effectiveness. We deliver impactful brand and creative strategies for sponsors and rights holders such as UEFA, Tommy Hilfiger, Lidl, Visa, adidas, FIFA, Suzuki, Eintracht Frankfurt and Acer.

From sponsorship strategy to creative development, partnership activation and hospitality & events, we operate across the full spectrum of sports marketing.

Our work spans the world’s biggest platforms - from the FIFA World Cup and F1 to the Olympics - for brands like Visa, Lidl, and Tommy Hilfiger.

Backed by the Sid Lee Group and owned by Hakuhodo DY Holdings, we bring the firepower of a global network with the focus of a specialist team.