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Sid Lee Sport

London www.sidleesport.com

Disciplines

  • Advertising/Creative
  • Integrated marketing
  • Sponsorship

About

Sid Lee Sport is a new kind of agency for the world of sport, proving that world-class creative and sponsorship expertise can coexist, underpinned by a rigourous marketing effectiveness. We deliver impactful brand and creative strategies for sponsors and rights holders such as UEFA, Tommy Hilfiger, Lidl, Visa, adidas, FIFA, Suzuki, Eintracht Frankfurt and Acer.

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BITE Articles

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Thought Leadership

Has the Six Nations run out of steam as a marketing platform?

In an increasingly progressive era of sports marketing, industry experts share how brands can make the most of rugby’s Six Nations.

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Thought Leadership

Marketing lessons for the WTF World Cup

In the midst of the most polarising men’s World Cup in history, we asked marketing leaders how to navigate unprecedented brand reputational risks.

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Thought Leadership

Will 2025 be the year that joyful simplicity rules Christmas advertising?

Industry leaders share how the creative industries can best connect with audiences during the festive period.

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Trend

In advertising, your taste isn’t just irrelevant, it’s dangerous

Rory Natkiel argues that craft and taste come secondary when it comes to ensuring advertising is popular with the customer

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Trend

Tommy Hilfiger capitalises on F1 Movie fandom with Damson Idris tie up

The global campaign, which was created by Sid Lee Sport, promotes the brand’s new F1: The Movie capsule collection.

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Thought Leadership

Will the Women’s Rugby World Cup be a tipping point for sponsorship?

We asked industry experts if 2025 will bring much-needed marketing momentum to the women’s game.

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Trend

Learning from Ilona: Why brands need to follow Maher’s playbook to maximise their sponsorship investments

Ilona Maher’s success is a masterclass in building a powerful brand, writes Gareth Hall

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Thought Leadership

Three Things on a Thursday: Reflection, responsibility and double standards

BITE’s weekly series rounds up the must-read articles of the week.

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Thought Leadership

Social media is this generation’s smoking

Industry leaders have their say on the impact of social media on children’s mental health.

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Trend

The fame gap: How athlete fame can unlock growth in women’s sport

Rory Natkiel shares how fame drives investment and makes women's sport unmissable

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Hot Pick

Fila’s brand refresh combines style and sport

‘Bellissimo’, by Sid Lee, visualises Fila’s focus while showcasing the Fall/Winter 2024 collection

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Trend

‘I don’t think brands create culture. I think people do’

Rory Natkiel, Head of Strategy at Sid Lee London shares how music makes him think differently about culture

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Thought Leadership

Are agencies and brands guilty of unfairly stereotyping Generation Z?

Age related marketing continues to split opinion amongst brands and agencies.

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Thought Leadership

Have the ingredients of a successful Super Bowl spot changed in 2023?

How can brands stand out in a fragmented media landscape during such an iconic advertising moment

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Trend

Set Your Ideas Free

How crowd-sourcing helps create cut-through content for brands