The Belong Effect - 2022-23 Report

Business Objectives


Updated research - 8000 Gen Z and Millenials in UK, US, Canada, France - to understand how brands can harness the power of communities to create belonging. In 2022's research, we learned that participation in member-owned vs brand owned communities is twice as effective and 9 in 10 will buy from brands linked to their communities. Check the report for more bite-sized insights.