PART 1: How the Conscious Consumer was born and is it right for your brand?
Remember when we went mad for organic? In 2002 the UK industry was estimated to be worth £1 billion. Galvanised by a pesticide-free product that promised better taste and nutritional value, champions of organic produce threw serious shade on the intensive agricultural practices used by ‘conventional’ farming.
In our latest thought piece, we unpack the latest trends in conscious consumerism before we look to the future...