A global, fully integrated agency with AI at its heart.
AI is transforming marketing communications, from the creation of content to its deployment and optimisation, but the siloed nature of the marketing industry limits its adoption.
T&P promises to connect talent and tech to fuel brand growth, combining capabilities across creative and media, experience, and technology, to offer the kind of genuinely end-to-end marketing solution that modern brands need.
In an age of misinformation amplified by AI, a new campaign from The Times powerfully brings to life the power of listening.
The news brand’s disruptive campaign from T&P successfully cuts through a noisy news cycle.
The partnership will see the boyband soundtrack Toyota's Aygo X campaign.
BITE’s round-up of New Year’s resolutions span breaking bad habits, going back to basics, finding new ways to be creative and harnessing the power of AI.
Andre Moreira kicks off the new year by celebrating the beauty in ideas.
Learn from industry leaders focused on optimism, innovation and creativity.
As 2025 draws to a close, BITE rounds up some of this year’s best work.
The ‘Distruptively Simple’ Pinterest campaign from T&P embodies the brand’s light-hearted tone of voice.
The new campaign from T&P smashes stereotypes that the retailer only sells toys.
The new campaign from T&P highlights how buyers can leverage family income to get on the housing ladder.
The out of home and social campaign depicts relatable pet scenarios to underline how the brand is there for owners.
Harnessing the power of GenAI is a strategic advantage in marketing, writes Shula Sinclair
BITE’s round up of the most read articles on the Creativebrief platform.
The brand campaign celebrates Toyota’s status as a British icon with a comedic look into the varied tapestry of life.
Fabio Ruffet, VP Brands and Content Europe and Central Eurasia at Mars Snacking, and André Moreira, Global Chief Creative Officer at T&P, on why consistency is still underrated in marketing.
The iconic ‘You’re Not You When You’re Hungry’ campaign is back with an answer as to why football players across the globe continue to dive.
The new campaign, created by T&P, celebrates the loyalty of fans.
José Mourinho successfully brings his special energy to a new spot from T&Pm
The campaign, from T&Pm, is the latest execution of the long-running ‘You’re Not You When You’re Hungry’ brand platform.
For its second year as Official Airline of the Eurovision Song Contest, EasyJet celebrated with an array of themed activations.
The new brand platform and brand mascots underline the brands ‘Taking care of Things’ ethos
How British Gas and T&Pm are embracing brand fluency with a family of brand mascots, fuelled by human creativity and Generative AI.
The campaign, from T&Pm, features a loveable family of blue furry ‘Things’, the new long-term brand characters for British Gas.
The campaign from T&Pm finds unique ways to showcase the intense experience of chewing Airwaves gum.
Business outcomes will always trump marketing metrics, writes Tom White, Chief Performance Officer EMEA at T&Pm.
The creatively bold campaign utilises comedy to help create the space for Generation Z to talk about their mental health.
The campaign, created by T&Pm, celebrates the unique time of year when no one knows what day it is.
BITE rounds up the best creative work of 2024.
E45 showcased Trans+ joy to underline its commitment to skin care for all.
At Outvertising Live 2024 leaders shared insights on how to create a more LGBTQIA+ inclusive marketing industry.
A cross media partnership sees the Red M&M hijack the upcoming festive film, Red One, in a campaign from T&Pm.
Connie the doll and Trevor the dinosaur are back with a new campaign from T&Pm that promises to fulfil consumers' festive dreams.
Capitalising on the glow of the summer of sport, the campaign launches a promise of same day repairs to keep the UK warm this winter.
The IPA Effectiveness Conference outlined the importance of building a culture of effectiveness and the power of creative consistency
The Paris 2024 Paralympic Games delivered on brilliant marketing moments, but many stories remain untold
Paris 2024 marked a cultural shift in sports storytelling
The European launch of M&M’s Minis features miniature media and miniature athletes
The campaign from T&Pm uses humour to show that there is more to being a Paralympian than being an athlete
The new campaign, created by T&Pm and OMD UK, celebrates the power of sport and British Gas
The campaign from T&Pm shines a light on skin changes trans, non-binary and gender-diverse people experience
The new campaign from The&Partnership urges customers to sprint towards their goals
A light hearted new campaign encourages people to make the most of getting together
Warner brings together an all star female cast to judge creative work through the female lens in advertising
The weird, comforting, creative and feel-good festive advertising round up
The new campaign from The&Partnership beautifully banishes the myths about living with sight loss
The upbeat festive spot from The&Partnership features toys Connie and Trevor
The new brand platform underlines the power of comfort in marketing.
Diversity and inclusion must extend to multigenerational workforces that champion and experience
The new campaign from The&Partnership underlines the role of brands in supporting consumers through the cost of living crisis.
DDB Worldwide has been awarded Global Network of the Year, DDB Chicago won Global Agency of the Year and Omnicom has won Holding Company of the Year
The energetic campaign was created by Pulse Creative, News UK’s dedicated agency
The campaign from The&Partnership says ‘Dolmioooo-Yeahhhh!’ to audiences using the sauce in their own unique ways
Riff Raff Films were awarded UK production company of the year by the Gerety’s UK jury.
The campaign sees The&Partnership bring the brand into the world of Web 3.0
A thought-provoking campaign from The&Partnership is designed to create real change.
Seeing women in leadership roles is imperative for the future female workforce
A groundbreaking campaign to ban conversion therapy underlines the creative firepower of employees bringing their whole selves to work
Powerful new film from The & Partnership brings to life the brutal lived experience of conversion therapy in the UK
The BITE Big Christmas ad round-up is a testament to the enduring power of creativity.
The festive campaign from The&Partnership tells shoppers to get ready for the Christmas onslaught.
The hand painted mural from Pulse Creative, shines a spotlight on talkSPORT’s non-stop coverage of the World Cup
The industry wide census led by the Advertising Association, the IPA and ISBA is set to return next spring
‘Class of Covid’ calls upon people to support and give hope to young people on their journey into the future.
The emotional campaign from The&Partnership challenges public attitudes and misconceptions
Creatives from The&Partnership share their personal stories and practical advice to help build a more inclusive workforce
Steal some of the habits, inspiration and creative methods of the industry's finest
The&Partnership’s Andre is going back to basics to find inspiration
We asked a selection of industry leaders and thinkers what they are reading this summer.
A round-up of BITE’s Pride coverage to elevate the voices of the LGBTQ+ community all year round.
The #YourCourtYourRules campaign from LTA and The&Partnership aims to drive participation
A strong sense of community and inclusion is essential for employees to bring their full selves to work
Taking lessons from the past 15 years to streamline brand-building social media efforts going forward
In 2021 consumers needed festive joy and togetherness more than ever, and advertisers didn’t disappoint.
With the world still facing uncertain times, marketers are navigating the festive period with cautious optimism.
Argos and The&Partnership celebrate Christmas-enthusiasts across the UK.
RNIB and The&Partnership have launched a pop-up store highlighting the inaccessibility of shopping.
A new campaign for Danone's Light & Free brand successfully pokes fun at the category norms.
Pets at Home and The&Partnership show the power of post-pandemic honesty in advertising.
In our Big Christmas Focus for this unprecedented year, read about the ads that have captured the community spirit, delivered some festive magic and urged compassion and empathy from each and every one of us.
This year more than ever, it feels as though the UK could do with a little bit of magic, to lift people’s spirits as the crisis lengthens.
This prototype has been designed to highlight the need for accessible design, to respect the autonomy of women who simply want to find out their results in private without having to rely on someone else.
A growing number of brands attempted to spread more mindful joy this Christmas. In a bid to do the same, we’ve rounded up the best of the Christmas marketing we’ve seen this year.
This year, in our bumper Christmas Focus, discover the brands who are doing Christmas best, the ones capturing our hearts, tugging on our purse strings and making us well up at our desks.
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