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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Trend

Heineken’s celebrity Star Pubs seek to attract the next generation of licensees

By Georgie Moreton

The celeb-fronted campaign from St Luke’s encourages people to consider a career in pubs.

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Trend

Influencer marketing drives strong ROI and long-term impact

By Georgie Moreton

New data from the IPA reveals the effectiveness of influencer marketing.

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Trend

Tork’s unusable restroom highlights barriers to inclusive hygiene

By Georgie Moreton

The campaign from the Essity-owned brand and Publicis London uncovers that hidden barriers to hygiene impact over 50% of people.

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Fuel Your Imagination

Quorn highlights protein benefits in puppet campaign

By Georgie Moreton

The campaign highlights the brand's high-protein frozen meat-free food with no artificial ingredients.

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Fuel Your Imagination

Tirtir roadshow capitalises on K-Beauty hype

By Georgie Moreton

Jung von Matt helped the brand to create pop-up stores and playful experiences across five European capital cities.

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Trend

LEAD 2026 to focus on leadership through trust

By Georgie Moreton

The annual industry summit from the Advertising Association, IPA and ISBA celebrates 100 years of the Advertising Association.

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Trend

Nest teams up with Aardman to encourage audiences to prioritise their pensions

By Georgie Moreton

The campaign uses Aardman’s signature animation style to bring charm to the story of saving.

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Fuel Your Imagination

Ginsters makes history with toaster-ready ‘Pastry Toasties’

By Georgie Moreton

A creative campaign from TBWA marks the launch as a cultural moment.

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Voices

Channel 4’s Mirror On The Industry pushes for greater representation

By Georgie Moreton

The report, launched at an event in partnership with ISBA, highlights that DEI progress is slow.

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Trend

Govia Thameslink Railway releases story inspired by rail travel

By Georgie Moreton

The story has been written by BAFTA-nominated writer and bestselling author Nathan Bryon

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Fuel Your Imagination

Dr. Martens turns Outernet London into a brand playground

By Georgie Moreton

The multi-sensory installation marks the launch of the brand’s Zebzag line.

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Voices

Outvertising Live returns with Pete Markey as keynote speaker

By Georgie Moreton

The flagship LGBTQIA+ inclusion conference will take place at Curzon Soho in November.

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Thought Leadership

What it means to be a challenger brand in 2025

By Georgie Moreton

Industry leaders consider how brands can embrace a challenger mindset.

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Fuel Your Imagination

Jet2 celebrates London Fashion Week with limited edition shirt

By Georgie Moreton

The campaign capitalises on the cultural firepower of ‘Nothing beats a Jet2 holiday’.

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Fuel Your Imagination

RSBC turns bedtime stories into audiobooks for blind children

By Georgie Moreton

A new app from Innocean Berlin and the Royal Society for Blind Children turns parents' bedtime readings into audiobooks.

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