Heineken’s celebrity Star Pubs seek to attract the next generation of licensees
The celeb-fronted campaign from St Luke’s encourages people to consider a career in pubs.
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Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
The celeb-fronted campaign from St Luke’s encourages people to consider a career in pubs.
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New data from the IPA reveals the effectiveness of influencer marketing.
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The campaign from the Essity-owned brand and Publicis London uncovers that hidden barriers to hygiene impact over 50% of people.
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The campaign highlights the brand's high-protein frozen meat-free food with no artificial ingredients.
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Jung von Matt helped the brand to create pop-up stores and playful experiences across five European capital cities.
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The annual industry summit from the Advertising Association, IPA and ISBA celebrates 100 years of the Advertising Association.
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The campaign uses Aardman’s signature animation style to bring charm to the story of saving.
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A creative campaign from TBWA marks the launch as a cultural moment.
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The report, launched at an event in partnership with ISBA, highlights that DEI progress is slow.
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The story has been written by BAFTA-nominated writer and bestselling author Nathan Bryon
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The multi-sensory installation marks the launch of the brand’s Zebzag line.
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The flagship LGBTQIA+ inclusion conference will take place at Curzon Soho in November.
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Industry leaders consider how brands can embrace a challenger mindset.
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The campaign capitalises on the cultural firepower of ‘Nothing beats a Jet2 holiday’.
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A new app from Innocean Berlin and the Royal Society for Blind Children turns parents' bedtime readings into audiobooks.
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