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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Fuel Your Imagination

Tony’s Chocolonely enlists Adebayo ‘The Beast’ Akinfenwa as official ‘bar breaker’

By Georgie Moreton

The campaign pokes fun at chocolate bars that are notoriously tricky to break.

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Trend

Europe’s leading tissue brand celebrates everyday heroes

By Georgie Moreton

A new campaign from Tempo shines a light on quiet moments of connection.

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Thought Leadership

London Fashion Week and the power of experiential

By Georgie Moreton

Industry leaders uncover how experience is helping fashion and luxury brands to engage with new audiences.

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Fuel Your Imagination

Back Market takes on big tech with ‘Obsolete Computer’ box

By Georgie Moreton

The campaign spotlights the affordable and sustainable alternatives to throwing away technology products.

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Thought Leadership

Watch: The Global Gerety Awards Jury Insights 2025: ‘Work that the world can’t ignore will always win’

By Georgie Moreton

From the importance of simplicity to the impact of AI, the Global Gerety Awards Jury unpick the trends and themes from this year’s awards.

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Trend

Boots encourages Brits to visit their pharmacy

By Georgie Moreton

A humorous new campaign is designed to encourage consumers to visit a Boots pharmacist.

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Fuel Your Imagination

Strongbow launches new accessible drinks packaging

By Georgie Moreton

The new packaging has been developed in collaboration with blind and visually impaired creators and includes a QR code to help partially sighted shoppers

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Trend

John Lewis celebrates 100 years of Never Knowingly Undersold

By Georgie Moreton

The 100-second film is shot at 100 frames per second to capture the retailer's unique history.

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Trend

Report finds creative measurement can unlock 30% increase in sales

By Georgie Moreton

Gain Theory’s Creative Effectiveness Decoded report reveals best in class approaches to driving effectiveness.

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Fuel Your Imagination

Bumble celebrates the joy of real love

By Georgie Moreton

The multi-channel global campaign shares real Bumble success stories to bring to life the happiness of love.

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Fuel Your Imagination

Lexus unveils signature shot machine with Alfie Hewett OBE

By Georgie Moreton

The campaign sees the men’s wheelchair tennis star face up against his own Wimbledon-winning shot.

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Fuel Your Imagination

Primark’s first-ever TV ad is a celebration of denim

By Georgie Moreton

‘In Denim We Can’ is the first expression of the ‘That’s So Primark’ platform in the UK.

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Fuel Your Imagination

Volkswagen social campaign shines a spotlight on real-life brand stories

By Georgie Moreton

‘YourVolkswagen’ tells the stories of real-life Volkswagen owners and their love for the brand.

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Fuel Your Imagination

Pets at Home shares the nation's obsessions with its pets

By Georgie Moreton

The out of home and social campaign depicts relatable pet scenarios to underline how the brand is there for owners.

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Hot Pick

IRN-BRU revives ‘Made in Scotland from Girders’ slogan

By Georgie Moreton

The first work for the brand from Lucky Generals brings the drink’s Scottish heritage to new audiences.

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