Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Fuel Your Imagination

International Booker Prize and Maison Valentino celebrate the world’s best storytellers

By Georgie Moreton

The cultural partnership aims to champion excellence in inclusivity in art and storytelling

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Voices

Women in advertising share their insights on how to break into leadership roles

By Georgie Moreton

Leaders aim to help close the gender-gap by sharing their advice and experiences

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Voices

Brands sign on to sponsor first ever Trans+ History Week

By Georgie Moreton

The week-long event will celebrate the history and achievements of transgender, non-binary, gender-diverse and intersex people

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Hot Pick

Innocent campaign is jam-packed with goodness

By Georgie Moreton

Neverland helps bring to life the amount of fruit, veg and vitamins in Innocent smoothies and juices

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Trend

Bellwether budgets shine a light of optimism

By Georgie Moreton

Report reveals that UK marketing budget growth cools in Q1 but remains strong against yearly outlook

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Fuel Your Imagination

Love sees Hinge deleted into the afterlife

By Georgie Moreton

The new campaign from Wieden and Kennedy Portland riffs on the brand’s ‘Designed To Be Deleted’ messaging

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Trend

Old El Paso makes some noise with Team GB

By Georgie Moreton

Ahead of the Paris 2024 Olympic Games the campaign, from M&C Saatchi, shows support for Team GB

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Trend

Peperami’s anarchistic ‘Animal’ makes its return

By Georgie Moreton

The campaign from Fearless Union reintroduces Peperami’s brand mascot to a new audience

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Thought Leadership

How can brands prepare for a summer of sport?

By Georgie Moreton

Industry leaders share how brands can leverage sporting experiences to retain and attract new customers during this year's summer of sport

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Fuel Your Imagination

Sky Bet puts fans first

By Georgie Moreton

The new campaign from Grey London pays homage to football fans to foster a more meaningful connection

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Voices

Allies Coming Out for Trans+ calls for better support for the Trans+ community

By Georgie Moreton

The industry collective is hosting a briefing for advertising leaders to encourage better action as hate crime rises

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Hot Pick

Lego liberates young girls from the pressure of perfection

By Georgie Moreton

The campaign spotlights gendered language bias and champions freedom in play to help girls reach their full creative potential

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Hot Pick

Adam&EveDDB celebrates culture and curiosity with The V&A

By Georgie Moreton

The campaign spotlights the breadth of the museum's collection saying ‘If you’re into it, it’s in the V&A’

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Trend

Philips comedic campaign champions uncomplicated coffee

By Georgie Moreton

The humorous campaign promotes no-nonsense coffee to showcase Philips’ new espresso machine

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Thought Leadership

Women's sport ‘second mover’ advantage

By Georgie Moreton

Industry experts consider how to leverage the power of brand to drive growth for women's sport

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