Tony’s Chocolonely enlists Adebayo ‘The Beast’ Akinfenwa as official ‘bar breaker’
The campaign pokes fun at chocolate bars that are notoriously tricky to break.
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Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
The campaign pokes fun at chocolate bars that are notoriously tricky to break.
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A new campaign from Tempo shines a light on quiet moments of connection.
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Industry leaders uncover how experience is helping fashion and luxury brands to engage with new audiences.
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The campaign spotlights the affordable and sustainable alternatives to throwing away technology products.
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The new packaging has been developed in collaboration with blind and visually impaired creators and includes a QR code to help partially sighted shoppers
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Gain Theory’s Creative Effectiveness Decoded report reveals best in class approaches to driving effectiveness.
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The campaign sees the men’s wheelchair tennis star face up against his own Wimbledon-winning shot.
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‘In Denim We Can’ is the first expression of the ‘That’s So Primark’ platform in the UK.
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‘YourVolkswagen’ tells the stories of real-life Volkswagen owners and their love for the brand.
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The out of home and social campaign depicts relatable pet scenarios to underline how the brand is there for owners.
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The first work for the brand from Lucky Generals brings the drink’s Scottish heritage to new audiences.
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