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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Trend

McDonald’s World Menu Heist steals coveted international menu items

By Georgie Moreton

The menu is made up of eight of the brand’s most-loved products from around the world.

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Hot Pick

UNICEF UK celebrates the powerful experience of childhood

By Georgie Moreton

The campaign from Neverland puts children's voices and stories at the fore.

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Thought Leadership

Brands and agencies feel the pitch process is no longer fit for purpose

By Georgie Moreton

Creativebrief’s Future of the Pitch report uncovers insights from over 100 brand CMOs and agency CEOs.

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Thought Leadership

Are marketing leaders right to be concerned over agencies' AI ‘land grab’?

By Georgie Moreton

Agencies are feeling the pressure to embrace AI in whatever way they can.

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Fuel Your Imagination

Munch Mix launches outdoor push

By Georgie Moreton

The campaign from BMB celebrates the launch of the new snack from Kerry Dairy Consumer Foods’ Strings & Things brand

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Fuel Your Imagination

Bauer creates bus shelters to connect with communities

By Georgie Moreton

The Milestone next-generation bus shelters from Bauer Media Outdoor show how advertising can help reshape public infrastructure.

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Voices

Shortlist announced for tenth edition of Channel 4’s Diversity in Advertising Awards

By Georgie Moreton

AMV BBDO, Havas London, Leo UK and BBH are amongst the shortlisted agencies.

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Trend

UK marketing budgets slowly return to health

By Georgie Moreton

The latest figures from the IPA Bellwether report see marketing budgets revised upward following a cautious H1.

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Fuel Your Imagination

Bisto enlists Diversity’s Perri Kiely to launch Peri-Peri gravy

By Georgie Moreton

The activation aims to create a cultural moment celebrating a new era of gravy

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Thought Leadership

Lessons in effectiveness from the IPA Effectiveness Conference 2025

By Georgie Moreton

At the IPA Effectiveness Conference industry leaders proved that marketing effectiveness is more than theory.

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Voices

TimeTo guide helps industry leaders better protect their staff from sexual harassment

By Georgie Moreton

The open-source guide has been designed to help senior leaders and businesses comply with the Workers Protection Act.

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Trend

Rightmove taps into ‘is it cake’ trend to celebrate 25 years

By Georgie Moreton

The social-first campaign celebrates 25 years of helping people to find homes.

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Trend

Clinique backs grassroots women’s rugby

By Georgie Moreton

Season three of its GameFace campaign will see the brand sponsor a further four grassroots teams.

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Fuel Your Imagination

Artists leverage OOH to bring to life the climate crisis ahead of COP30

By Georgie Moreton

Media owners are donating billboard and screen space to one of the world’s largest public art exhibitions.

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Fuel Your Imagination

Whole Earth calls for better breakfasts

By Georgie Moreton

The out-of-home campaign positions peanut butter as a healthy and fun start to the day.

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