Georgie Moreton

Assistant Editor, BITE

About

Georgie Moreton is Assistant Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Hot Pick

Women’s Aid and Engine simplify the complex issue of coercive control

By Georgie Moreton

‘Spot the Abuse’ aims to demonstrate how the signs of coercive control can be difficult to identify

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Fuel Your Imagination

M&S brings to life its Christmas ad at Waterloo Station

By Georgie Moreton

ODD and Mindshare help Marks & Spencer stage an experiential advertising takeover of Waterloo Station

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Trend

One Step Closer to Home

By Georgie Moreton

Great Ormond Street Hospital launches its Christmas Appeal with a heartwarming animated film from adam&eveDDB

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Trend

Above+Beyond’s ‘The Good Fire’ raises money for Shelter

By Georgie Moreton

‘The Good Fire’ allows audiences to raise funds for homeless charity shelter by simply watching on Youtube

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Fuel Your Imagination

Amplify brings to life ‘The Wheel Of Time’ via an anamorphic billboard illusion

By Georgie Moreton

The OOH campaign created by Amplify for Prime Video brings to life the epic new series with a live-action 3D illusion

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Trend

Domino’s first-ever festive ad makes the yodel Christmasy

By Georgie Moreton

Dominos launches festive ad to urge people to get together around a pizza this Christmas.

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Fuel Your Imagination

Dept launches open-source platform for creating an NFT marketplace

By Georgie Moreton

As NFT’s grow in popularity, Dept’s new platform makes it easier for brands to get involved

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Trend

“Get it Right This Christmas”

By Georgie Moreton

Afrocenchix teams up with Recipe to launch the first afro hair ad to air on British TV this Christmas

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Trend

Coco de Mer and VMLY&R COMMERCE UK celebrate the power of female pleasure and sensual self-expression

By Georgie Moreton

The #RevealYourPleasure campaign aims to tackle censorship and eliminate taboos around women’s sexual wellness and pleasure

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Trend

Class Polish exposes the extent of the UK Class Pay Gap

By Georgie Moreton

Creature’s latest campaign for the Department of Opportunities sees the agency create a fictional product to highlight the absurdity of classism

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Hot Pick

Let’s not waste our wonderful world

By Georgie Moreton

Hell Yeah! and OLIO launch hard-hitting campaign to raise awareness of the UK’s household waste crisis

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Trend

Olivia Burton launches festive campaign with The Specialist Works

By Georgie Moreton

The Specialist Works showcase Olivia Burton’s new Celestial Collection in the brand's festive debut.

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Trend

Morrisons introduces Farmer Christmas

By Georgie Moreton

Morrisons teams up with Publicis•Poke to pay tribute to the real-life helpers and heroes that make Christmas possible

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Voices

All In to award ‘All In Champion’ status to Inclusive UK Advertising Companies

By Georgie Moreton

All In aims to build a workplace for UK advertising where everyone feels they belong with new inclusion champion status

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Fuel Your Imagination

Coca-cola celebrates the power of community at Christmas

By Georgie Moreton

Coca-cola and DenstuMB release a heartwarming festive slot showcasing the power of togetherness

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