Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Fuel Your Imagination

Boots re-couples with Love Island

By Georgie Moreton

Boots will be Love Island’s official Beauty Partner for a third series in a row

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Voices

Gerety Awards 2023 underlines ‘diversity is more than words’

By Georgie Moreton

The 5th edition of the awards that judge advertising through the female lens calls for entries and announces locations and ambassadors for 2023

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Voices

Agencies prepare to compete at Creative Shootout

By Georgie Moreton

The winning agency will gain Foodcycle as a client, £10,000 prize and £50,000 media spend with The Guardian.

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Fuel Your Imagination

TotallyMoney offers support to customers climbing the financial ladder

By Georgie Moreton

The new campaign from St Luke’s demonstrates how the app helps consumers climb towards their financial dreams

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Voices

Heartwarming Home Instead campaign calls for more carers

By Georgie Moreton

The ‘Just a Carer - No Such Thing’ campaign from Creature London is part of a wider recruitment drive

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Trend

Quorn campaign targets Chicken lovers

By Georgie Moreton

The latest instalment of ‘So Tasty, Why Choose The Alternative?’ from adam&eveDDB showcases the brand's meat-free chicken range.

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Fuel Your Imagination

Haven launch Where Happy Happens

By Georgie Moreton

The holidays and holiday home ownership provider launches its new masterbrand campaign with the help of Platform London.

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Voices

What one thing will you do to support your mental wellbeing at work in 2023?

By Georgie Moreton

The NABS team share how they will prioritise mental health this year

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Trend

WhatsApp helps bring in the New Year

By Georgie Moreton

‘The Fireworks Within’ campaign from AMV BBDO celebrates the emotion of the billions of messages sent on New Year's Eve.

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Trend

Virtue puts the action back in to digital activism

By Georgie Moreton

Camoflags project at the Qatar World Cup raises awareness of facial recognition tracking.

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Thought Leadership

How masculinity remains relevant in the workplace

By Georgie Moreton

Hobbs Consultancy and Token Man’s Masculinity in the Workplace event outlines the need for vulnerability in leadership

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Fuel Your Imagination

Coca-Cola debuts Christmas Anthology series

By Georgie Moreton

The soft drink giant has partnered with OpenX from WPP for the creative development of the series led by Grey on Amazon Prime Video.

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Voices

Puzzle pushes for greater inclusion through use of alt text

By Georgie Moreton

The agency’s #AccessAlt campaign urges the industry to embrace the use of alt text to improve accessibility

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Voices

Declan Rice tackles loneliness for Campaign Against Living Miserably

By Georgie Moreton

The campaign for suicide prevention charity from AMVBBDO and Seven Stones sees the England and West Ham footballer take on ‘the invisible opponent’

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Trend

LEAD 2023 to focus on a collaborative recovery

By Georgie Moreton

The Advertising Association, the IPA and ISBA’s annual flagship industry summit will commence on January 25th

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