Hot Pick
Kahlúa and Tony’s Chocolonely team up to treat chocolate and coffee lovers
The Espresso MarTony is an indulgent espresso martini developed by Wieden+Kennedy London
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Georgie Moreton
Deputy Editor, BITE CreativebriefAbout
Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
More from Georgie Moreton
Fuel Your Imagination
Comedians bring to life the power of sharing in Group Therapy
The docu-therapy from Tribeca has been co produced by AXA and Kevin Hart’s Hartbeat in collaboration with WPP.
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Hot Pick
National Autistic Society and Don’t Panic drive autism understanding
The campaign stars a real-life autistic father and daughter to give the public accessible ways to show up for people with autism.
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Thought Leadership
Three Things on a Thursday: Smashing stereotypes
BITE’s fortnightly round up of the most read articles on the Creativebrief platform underline the power of challenging the status quo.
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Fuel Your Imagination
Paddy Power Games pairs up with Channel 4’s First Dates
The TV sponsorship features a series of idents starring Peter Crouch as a waiter while restaurant goers try their luck at love.
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Fuel Your Imagination
Loewe turns to experiential to celebrate 180 years of craft
An exhibition from OMA and a digital experience from Stink Studios work together to bring to life Loewe’s craft and creativity.
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Trend
Malibu shuns overworking by clocking off with Brian Cox
The campaign encourages Brits to ditch the grind and empowers them to get out and enjoy summer.
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Trend
Pepsi’s launches zero sugar flavours with AI tool that quantifies sweetness
The AI tool has been created to compare Pepsi’s zero sugar flavours.
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Hot Pick
Truant and BOS spotlight the threat of extinction facing orangutans
Borneo Orangutan Survival aims to raise awareness and drum up support to secure the future of the orangutan species.
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Fuel Your Imagination
Vodafone UK and Roman Kemp launch women's rugby social campaign
The campaign from We Are Social Sport is centered around tackling outdated stereotypes surrounding the sport.
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Fuel Your Imagination
The Hygiene Bank’s Edible Soap is a symbol of hygiene poverty in the UK
The creative concept from Saatchi & Saatchi raises awareness of the fundamental challenges that millions face.
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Fuel Your Imagination
Cats flock to Dreamies out of home campaign
The special build out of home from Adam&EveDDB brings to life the lengths cats go for Dreamies treats.
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Fuel Your Imagination
Corona celebrates the arrival of British Summer Time
Natural lime-shaped sunsets signify the start of longer summer days.
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Fuel Your Imagination
Rankin snaps Great Ormond Street’s school photo day
The campaign aims to ensure that no child misses a key milestone.
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Interviews
‘We are responsible for creating the industry we want’
Ruth Mortimer, Global President of Advertising Week, shares the power of storytelling, representation and reflection.
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