Trend
IPA, APA, ISBA strive to improve production pitch process
A new joint initiative will help to improve the production pitch experience and alleviate pressure on all parties
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Georgie Moreton
Deputy Editor, BITE CreativebriefAbout
Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
More from Georgie Moreton
Thought Leadership
Confidence is good business
At the UK Creative Festival, Creativebrief, The Gate and The AA discuss the importance of confidence, humour and culture
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Fuel Your Imagination
Jaffa Cake settles the debate
The new campaign from TBWA\London gives McVitie’s the final word on the cake vs. biscuit debate
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Fuel Your Imagination
National Express celebrates the benefits of coach travel with those in the know
The new campaign from Lucky Generals highlights the value and convenience of National Express
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Thought Leadership
Building creative opportunities for all
The inaugural Create Conversations event explored the vital role of creativity and how to better open up equal access to creative careers
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Thought Leadership
‘Culture marketing is marketing’
Industry leaders from William Grant & Sons, Exposure and CultureLabs share tips on how to build a culture-first brand.
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Trend
AdVocab demystifies industry jargon to drive diversity
The encyclopedic tool has been launched by FCB in partnership with D&AD’s New Talent programmes Shift and New Blood
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Fuel Your Imagination
O2 revamps walk ad with Dua Lipa
The campaign gives audiences an insight of famous artists on their journey to the stage
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Hot Pick
KFC gives audiences something to believe in
The campaign from Mother London tells audiences to believe in chicken in the wake of election fever.
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Interviews
Super Surgeons: A Chance at Life and the power of branded content
Macmillan Cancer Support and Wonderhood Studios share the importance of authentic storytelling and long-form content
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Thought Leadership
Yes you Cannes!
Marketing leaders have their say on how the Cannes Festival of Creativity sparked their thinking this year.
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Voices
Women’s Aid Euros campaign calls for No More Years of Hurt
The campaign, from House337, is the latest instalment of the award-winning ‘He’s Coming Home’ campaign
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Thought Leadership
How can the marketing industry more authentically engage with the LGBTQIA community all year round?
As the marketing industry looks to move beyond Pride washing we ask industry leaders how to meaningfully support the queer community
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Fuel Your Imagination
Three showcases the power of a supportive network
The new brand campaign from Wonderhood Studios brings to life the importance of connection and belonging
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Thought Leadership
“Collaboration is a partnership”
In the latest episode of Behind the Face of Success Irene Agbontean lifts the lid on successful partnerships
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