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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Voices

timeTo steps up to end sexual harrasment in advertising

By Georgie Moreton

The joint initiative from NABS, The Advertising Association and WACL has reached the milestone of 300 endorsers.

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Thought Leadership

‘Creativity is still the most radical solution’

By Georgie Moreton

Members of the Gerety Awards Jury join Nicola Kemp to consider how to create a space where award winning work can thrive.

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Voices

Frontline workers face mental health crisis

By Georgie Moreton

Research from the Laura Hyde Foundation shows workers seeking help with suicidal thoughts has increased by over 70%

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Fuel Your Imagination

Boots marks Menopause Awareness Month with pop up

By Georgie Moreton

The shop aims to raise awareness of menopause and its health implications for women

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Fuel Your Imagination

DHL turns to Coldplay to highlight sustainable credentials

By Georgie Moreton

DHL’s latest campaign from 180 Amsterdam features Coldplay’s biggest hit to showcase the importance of collaboration

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Hot Pick

The Prince’s Trust recognise the Class of Covid

By Georgie Moreton

‘Class of Covid’ calls upon people to support and give hope to young people on their journey into the future.

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Voices

Why great minds don't think alike

By Georgie Moreton

Katy Wright, CEO, FCB Inferno and Sam Budd, CEO and Founder, Buddy Media share their personal experiences of dyslexia for Dyslexia Awareness Week.

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Hot Pick

RNIB smashes stereotypes for people with sight loss

By Georgie Moreton

The emotional campaign from The&Partnership challenges public attitudes and misconceptions

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Fuel Your Imagination

Historic England teams with Clear Channel UK to boost high streets

By Georgie Moreton

Clear Channel UK will showcase the winning entries across Out Of Home locations across the UK

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Thought Leadership

‘Fear of difference prevents progress’

By Georgie Moreton

Adam&EveDDB’s recent She Takes Over event explored how humour can be used as a tool of inclusion.

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Trend

Co-operative Bank’s latest campaign points to age of accountability in advertising

By Georgie Moreton

The campaign shines a light on where consumers money is invested to empower people to make sustainable choices

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Trend

Why Juice Plus+ is simplifying wellness

By Georgie Moreton

Sasha Laman, Vice President of Global Marketing at Juice Plus+ on the future of wellness.

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Voices

WACL Talent Awards 2023 now open for submissions

By Georgie Moreton

WACL is offering up grants to support the next generation of female talent in the creative industries.

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Voices

Shelter rejects cost of living ‘hacks’

By Georgie Moreton

The campaign supported by Yonder Media pokes fun at cost-cutting measures and urges the government to take responsibility.

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Thought Leadership

How can brands ensure they don’t appear tone deaf in the wake of the cost-of-living crisis?

By Georgie Moreton

Now more than ever consumers will be loyal to brands that show they understand them

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