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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Trend

A festive world cup lifts Q4 ad spend

By Georgie Moreton

Research from the Advertising Association and WARC predicts that Q4 spend will reach £10bn pushing total spend up to £35bn for the year.

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Voices

Social Mobility Foundation frights audiences with the horror of classism

By Georgie Moreton

The Halloween horror film ‘Stay Down’ spotlights the class pay gap in the second installment of Creature London’s work for the Social Mobility Foundation

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Trend

Go Very early this Christmas to spread the cost

By Georgie Moreton

Very campaign from Grey London marks the start of this year’s Christmas ads

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Voices

PETA parody film warns of the ‘Octocurse’

By Georgie Moreton

The campaign from Grey London uses dark humor to urge people to stop eating octopus and highlights the issue of octopus farming

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Fuel Your Imagination

Irn Bru launches winter football kit ahead of World Cup

By Georgie Moreton

The parody kit launch from creative agency Leith plays on the absurdity of a Winter World Cup

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Trend

Bupa campaign redefines health and wellness for the modern age

By Georgie Moreton

The campaign from MullenLowe Group aims to showcase the brands progressive view toward health

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Hot Pick

ASICS campaign highlights damaging mental impact of body transformation images

By Georgie Moreton

The campaign from Golin supported by Mind highlights the positive mental impact of exercise over body image obsession that can be damaging to mental health

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Trend

Gen Z: World’s most digital generation

By Georgie Moreton

New report unveils Gen Z media consumption gap

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Thought Leadership

How do you incorporate purpose into a brand’s marketing strategy?

By Georgie Moreton

Where purpose has become something of a buzzword, identifying authentic purpose and operating with clear goals continues to resonate with consumers

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Voices

Accenture launch ‘Black is’ film series

By Georgie Moreton

The film series has been launched as part of Black History month to showcase the complexity of the Black experience

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Trend

Cost of living crisis sees marketing budget growth slow

By Georgie Moreton

The latest IPA Bellwether Report reveals that pessimism is widespread across the industry although growth, albeit slower, continues

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Voices

All In Census returns March 15th

By Georgie Moreton

The industry wide census led by the Advertising Association, the IPA and ISBA is set to return next spring

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Voices

‘85% of the industry don’t have a Menopause policy yet.’

By Georgie Moreton

In the latest episode of BITE Talks, Dark Horses CEO Melissa Robertson shares why we need to break the silence surrounding Menopause.

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Hot Pick

Uber Eats embraces the art of doing less

By Georgie Moreton

The new campaign from Mother London encourages audiences to enjoy more downtime while Uber Eats delivers

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Thought Leadership

IPA EffWorks report reveals 4 key decisions to drive ROI

By Georgie Moreton

The new report by o9 solutions unveiled at the cross-industry’s flagship IPA EffWorks Global 2022 Conference explores how to drive ROI in short, medium and long term

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