A festive world cup lifts Q4 ad spend
Research from the Advertising Association and WARC predicts that Q4 spend will reach £10bn pushing total spend up to £35bn for the year.
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Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
Research from the Advertising Association and WARC predicts that Q4 spend will reach £10bn pushing total spend up to £35bn for the year.
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The Halloween horror film ‘Stay Down’ spotlights the class pay gap in the second installment of Creature London’s work for the Social Mobility Foundation
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Very campaign from Grey London marks the start of this year’s Christmas ads
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The campaign from Grey London uses dark humor to urge people to stop eating octopus and highlights the issue of octopus farming
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The parody kit launch from creative agency Leith plays on the absurdity of a Winter World Cup
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The campaign from MullenLowe Group aims to showcase the brands progressive view toward health
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The campaign from Golin supported by Mind highlights the positive mental impact of exercise over body image obsession that can be damaging to mental health
Read moreNew report unveils Gen Z media consumption gap
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Where purpose has become something of a buzzword, identifying authentic purpose and operating with clear goals continues to resonate with consumers
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The film series has been launched as part of Black History month to showcase the complexity of the Black experience
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The latest IPA Bellwether Report reveals that pessimism is widespread across the industry although growth, albeit slower, continues
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The industry wide census led by the Advertising Association, the IPA and ISBA is set to return next spring
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In the latest episode of BITE Talks, Dark Horses CEO Melissa Robertson shares why we need to break the silence surrounding Menopause.
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The new campaign from Mother London encourages audiences to enjoy more downtime while Uber Eats delivers
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The new report by o9 solutions unveiled at the cross-industry’s flagship IPA EffWorks Global 2022 Conference explores how to drive ROI in short, medium and long term
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