Voices
Engine creates parody sports show for ‘The World’s Worst Sport’
The spot highlights the cruelty of killing fox cubs for non-profit Keep the Ban
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Georgie Moreton
Deputy Editor, BITE CreativebriefAbout
Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
More from Georgie Moreton
Fuel Your Imagination
Subway’s interactive 3D billboard allowed passers-by to build their dream subs
The out-of-home experience from Above+Beyond saw the sandwich maker bring audiences’ dream subs to life
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Hot Pick
Waitrose campaign from Create Not Hate shows the unifying power of the potato
The campaign is the first work to go live from Create Not Hate’s programme with The John Lewis Partnership
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Fuel Your Imagination
Starbucks campaign spotlights the stories on every table
The campaign from Iris capitalises on the coffee shop working renaissance
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Fuel Your Imagination
National University breaks down barriers for returning students
The campaign from Wongdoody recognises how daunting a return to education can be.
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Fuel Your Imagination
Nike back-to-school campaign highlights the magic of the mundane
‘Never Done Playing’ from Soursop celebrates the joy of the summer
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Hot Pick
George releases uplifting back-to-school campaign amidst cost of living crisis
The ‘uniform for the people’ campaign from Impero showcases the retailer's quality yet affordable schoolwear
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Fuel Your Imagination
Lego installation brings to life the power of play
Amplify New York has created an immersive installation inspired by children’s ideas with the help of artist Hebru Brantley
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Fuel Your Imagination
Preply offers free language lessons to displaced Ukrainian refugees
The Ukrainian tech startup has now seen over 15,000 Ukrainians sign up
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Hot Pick
Arsenal and Weirdo highlight the brand’s global fans
The campaign from Weirdo highlights communities of Arsenal fans around the world.
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Fuel Your Imagination
Audi becomes Sky Sports’ first ever innovation partner
The partnership aligns the two brands that both strive to be at the forefront of progression, through technology
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Fuel Your Imagination
M&S Food kicks off Eat Well Play Well competition with Ian Wright
The retailer is capitalising on the power of sport to encourage healthier eating
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Hot Pick
EE teams up with Beano to teach kids online safety
The campaign by Pitch Marketing Group sees EE and Beano come together to share tips and advice on online safety,
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Trend
McDonald’s launches new loyalty programme in face of cost of living squeeze
The campaign from Leo Burnett aims to show how McDonalds moments can be even more rewarding
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Interviews
Solving Adland’s class issue will take time and effort
Common People Co-Founder and Wavemaker Business Director Lisa Thompson shares her experiences as a working class woman in the advertising industry
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