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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Voices

Evaporating ads demonstrate the impact of rough sleeping in extreme heat

By Georgie Moreton

Water-activated street art from CPB for the Single Homeless Project shows the dangerous affects heat can have on homeless people.

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Voices

‘We are Undefeatable’ encourages people to get moving

By Georgie Moreton

FCB Inferno and 15 leading health and social care charities have teamed up to encourage people with long-term health conditions to stay active

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Fuel Your Imagination

Duracell launch addictive AR game to bring the bunny to life

By Georgie Moreton

The game created by Wunderman Thompson showcases the benefits of the brand’s Optimum batteries

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Fuel Your Imagination

Cisco’s connected scarf tracks the emotions of Manchester City fans

By Georgie Moreton

The project supported by Octagon and Unit9 shows how technology can help football clubs better understand their fans

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Voices

Above+Beyond preserves Sir Geoff Hurst’s winning world cup memory in NFT form

By Georgie Moreton

The NFT will raise money for Alzheimer's Research UK and the Alzheimer's Society.

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Fuel Your Imagination

Heinz celebrates Lionesses' ‘Ridiculously Late. Ridiculously Good’ victory

By Georgie Moreton

The responsive ad from Wunderman Thompson Spain draws light-hearted comparisons between the England win and Heinz's new pasta sauce

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Voices

Special Olympics International team up with Allison+Partners for inclusion push

By Georgie Moreton

The three-year global partnership will see the agency push to increase brand awareness in 34 markets.

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Fuel Your Imagination

Amazon Books brings to life the ‘reading feeling’

By Georgie Moreton

The new campaign from Droga5 London captures the power of imagination

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Fuel Your Imagination

Birds Eye Green Cuisine shows the power of the ‘Plant Age’

By Georgie Moreton

The new campaign from McCann London showcases Birds Eye’s plant based range and encourages consumers to embrace behavioural shift

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Thought Leadership

What does the great resignation mean for the future of employer branding?

By Georgie Moreton

Identifying the right tone and connecting authentically with people has never been more nuanced.

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Fuel Your Imagination

We Are Social create the world’s first TV orchestra with Sky Glass

By Georgie Moreton

The orchestra has been created to promote Sky Glass, the new streaming TV from Sky.

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Voices

NABS research underlines advertising’s mental health crisis

By Georgie Moreton

Data from NABS shows a 128% rise in contact for help with mental health since last year.

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Voices

Virgin Atlantic and Lucky Generals share how to ‘See The World Differently’

By Georgie Moreton

Annabelle Cordelli, Vice President Global Brand and Marketing at Virgin Atlantic and Alice McGinn, Senior Planner at Lucky Generals on striking the balance between purpose and joy in marketing.

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Fuel Your Imagination

Tesco Mobile’s summer campaign from BBH pokes fun at Brits abroad

By Georgie Moreton

The brand is helping customers spend less with no EU roaming fees

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Thought Leadership

“Stop being lazy, go out and do the work.”

By Georgie Moreton

At Impero’s Gender Dynamics event experts discussed how to market to women in today’s ever changing society.

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