Evaporating ads demonstrate the impact of rough sleeping in extreme heat
Water-activated street art from CPB for the Single Homeless Project shows the dangerous affects heat can have on homeless people.
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Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
Water-activated street art from CPB for the Single Homeless Project shows the dangerous affects heat can have on homeless people.
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FCB Inferno and 15 leading health and social care charities have teamed up to encourage people with long-term health conditions to stay active
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The game created by Wunderman Thompson showcases the benefits of the brand’s Optimum batteries
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The project supported by Octagon and Unit9 shows how technology can help football clubs better understand their fans
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The NFT will raise money for Alzheimer's Research UK and the Alzheimer's Society.
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The responsive ad from Wunderman Thompson Spain draws light-hearted comparisons between the England win and Heinz's new pasta sauce
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The three-year global partnership will see the agency push to increase brand awareness in 34 markets.
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The new campaign from Droga5 London captures the power of imagination
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The new campaign from McCann London showcases Birds Eye’s plant based range and encourages consumers to embrace behavioural shift
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Identifying the right tone and connecting authentically with people has never been more nuanced.
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The orchestra has been created to promote Sky Glass, the new streaming TV from Sky.
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Data from NABS shows a 128% rise in contact for help with mental health since last year.
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Annabelle Cordelli, Vice President Global Brand and Marketing at Virgin Atlantic and Alice McGinn, Senior Planner at Lucky Generals on striking the balance between purpose and joy in marketing.
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The brand is helping customers spend less with no EU roaming fees
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At Impero’s Gender Dynamics event experts discussed how to market to women in today’s ever changing society.
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