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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Fuel Your Imagination

McDonald’s Norway tells consumers to ‘take away their take away’

By Georgie Moreton

The fast-food chain is taking a stand against littering with a creative that features discarded packaging.

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Voices

NatWest enters the metaverse to bust gender stereotypes

By Georgie Moreton

The new virtual event ‘Portraits of Success’ was created by Green Rock Media and aims to challenge stereotypes of women in business

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Voices

Toolstation creates ‘The World’s Most Supportive Poster’

By Georgie Moreton

Using Ocean Outdoor’s Liverpool Media Wall the campaign aims to encourage tradespeople to talk about mental health.

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Voices

Instagram launches Black Perspective to champion Black creative talent

By Georgie Moreton

The initiative aims to empower Black creatives across various industries including fashion, youth & community, entertainment and media

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Voices

Westminster City Council launches night-time safety initiative Night Stars

By Georgie Moreton

The new initiative has been designed by Designhouse to ensure the distinctive volunteers stand out and help keep the streets safe

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Fuel Your Imagination

NCS puts real teens in the spotlight with the launch of Mixtape ’22

By Georgie Moreton

Karmarama launches musical campaign to amplify teenage voices

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Voices

Childline’s “We All Feel It” encourages young men to open up through sport

By Georgie Moreton

The campaign developed by Livity aims to eliminate the stigma around mental health by reaching boys through media they know and love

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Voices

Scottish Widows shines a light on the Gender Pension Gap

By Georgie Moreton

The campaign from Zenith and Adam&EveDDB launched on International Women’s Day to raise awareness of the gender disparity in pension pots.

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Hot Pick

Weirdo hits the right notes with campaign starring 83 year old Gooner Maria Petri

By Georgie Moreton

The spot from Weirdo rewrites the narrative around the famous North London derby

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Trend

NHS ‘Get Vaccinated’ named most emotionally engaging ad of 2021

By Georgie Moreton

System1 reveals the top 10 ads of 2021 according to the Test Your Ad platform

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Fuel Your Imagination

Samsung shows off Night Mode in style

By Georgie Moreton

The fashion-focused campaign from @MotherLondon showcases the phone’s capabilities at night.

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Fuel Your Imagination

CRIS Cancer Foundation creates Doom game to battle leukaemia

By Georgie Moreton

Cheil Worldwide Spain launch ‘The Battle Inside' mod to emulate the experience of leukaemia and highlight the importance of research

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Fuel Your Imagination

Coral brings the races to Piccadilly Circus

By Georgie Moreton

Bartle Bogle Hegarty makes use of DeepScreen™ technology to create a dynamic horse racing billboard

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Fuel Your Imagination

Stink Studios heroes 40 Caribbean-British stories at Tate Britain

By Georgie Moreton

The campaign makes use of out of home to bring the exhibition out of the gallery and into the community

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Hot Pick

Femtech brand Elvie celebrates women's bodies in campaign by Mother

By Georgie Moreton

“Smart Bodies” features a powerful new women’s anthem from Eva Lazarus

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