Voices
Gerety Awards extends deadline till May 13th
The shortlist will be announced mid June followed by jury insights panel
Read more
Georgie Moreton
Deputy Editor, BITE CreativebriefAbout
Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
More from Georgie Moreton
Trend
Boots revamps Advantage Scheme in response to rising cost of living
The Boots Price Advantage scheme allows Boots Advantage Card members access to instant lower prices on a range of products
Read more
Fuel Your Imagination
Froneri and Droga5 challenge female stereotypes in “An Extrême Night In”
The brand marks the launch of its new Cookie Cone Extrême with a next-level pillow fight
Read more
Hot Pick
heycar and Atomic London reimagine hip hop classic to create the new car feeling
The fun-loving campaign features a remake of Naughty by Nature’s ‘Hip Hop Hooray’
Read more
Trend
The Truth About Britain: keeping up with an ever-changing nation
Research from McCann explores the values and mood of the nation so that brands can better appeal to Brits
Read more
Voices
Tesco and BBH mark the month of Ramadan with out-of-home campaign
The digital billboard reveals meals as the sun goes down inspired by Iftar
Read more
Fuel Your Imagination
Kopparberg’s best-sellers get a makeover from Ravensbourne University student
Kopparberg’s competition with Ravensbourne University London was won by student Ben McKay who has redesigned packaging for the iconic flavours
Read more
Voices
Grey London rebranded as They for Transgender Day of Visibility
The rebranding aimed to help push for greater visibility and representation of the trans community in advertising.
Read more
Voices
TimeTo change: An insider’s view of TimeTo’s training
TimeTo’s training session offers thought-provoking and insightful information on the sexual harassment taking place in adland and how we can work together to stop it
Read more
Hot Pick
George at Asda and CPB London reject stereotypes with FENOMENAL campaign
The vibrant campaign encourages audiences to embrace their own definition of femininity
Read more
Trend
How Speedo’s Swim United aims to democratize swimming
Kev McFadyen, Global Brand Director at Speedo and Rani Patel, Director of Cultural Collaborations at Livity explain how they engaged community to create authentic conversations around swimming
Read more
Interviews
“You can't divorce impact and creativity”
George Bryant, Group Chief Creative Officer at Golin on creating work that earns its place in culture and busting the cult of busy.
Read more
Fuel Your Imagination
CESAR launches campaign to help pet parents advocate for pet-friendly workplaces
The HIRE MY DOG™ program, provides owners with expertise and tools to get pets "hired"
Read more
Voices
Men’s Minds Matter and Media Bounty launch male suicide awareness campaign
The digital OOH campaign features the last messages men send before taking their own lives.
Read more
Voices
Getty Images and Dove Launch new #ShowUs Grant
The Beauty Has No Age Limit project will include $10,000 in grants aimed to diversify representation of women
Read more