Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
Using Ocean Outdoorās LookOut technology the campaign shows how hard it is for children to focus when they go to school hungry
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The campaign features compelling artwork to promote the importance of childrenās literacy
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The bespoke fashion line launched during London Fashion Week with the help of adam&eveDDB
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Behind the scenes videos explain the inspiration and technology behind Anicka Yiās Hyundai Commission installation, āIn Love With The Worldā
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VMLY&R teams up with Dell Technologies, Intel, Rolls-Royce to launch āI Will Always Be Meā campaign for the Motor Neurone Disease Association
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The International Committee of the Red Cross and Wunderman Thompson challenge people to attempt daily tasks with a twist
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The tell-all crime podcast underlines the power of taking a non-traditional approach to recruitment.
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Leo Burnettās first campaign for the charity features a musical tribute from Dame Joanna Lumley
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The agency has announced a new scholarship initiative with School of Communication Arts
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Industry leaders share how their new approaches to talent are helping develop a future-proofed industry.
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If used authentically, influencers have the power to sway audiences and increase brand recognition
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Total Mediaās Pedro Martins on becoming a B-Corp and the importance of doing the right thing
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At the Alliance of Independent Agenciesā āMaking the pitch process fit for purposeā industry leaders attempt to rectify the current pitching process
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The new educational program me for emerging creatives has been launched in partnership with youth-led digital media platform GUAP
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The light-hearted campaign from Grey London and Superdrug encourages women not to put off getting checked
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