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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Voices

Dove launches campaign to combat race-based hair discrimination

By Georgie Moreton

Inspired by real life stories, ā€œas early as fiveā€ calls for an end to hair discrimination

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Fuel Your Imagination

Transfer Deadline Day hysteria powers new campaign for football website

By Georgie Moreton

The tongue-in-cheek campaign for FOOTY.com features Chelsea and West Ham stars Beth England and Jarrod Bowen.

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Trend

Amazon’s ad-splurge continues with Super Bowl slot

By Georgie Moreton

Amazon and Lucky Generals Super Bowl spot stars Scarlett Johansson and Colin Jost

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Trend

Why Motorola’s built its Power to Empower brand platform to champions changemakers

By Georgie Moreton

The legacy brand puts consumers at its core, encouraging people to use technology to make change.

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Voices

CALM hides an important message in DanTBM’s YouTube video

By Georgie Moreton

Recipe helps raise awareness around mental health for CALM with the help of YouTube gaming star

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Fuel Your Imagination

Oddbox team up with Hackney pub for unique dining experience

By Georgie Moreton

The wonky fruit and veg box is showcasing its sustainable credentials serving meals at London’s first fully vegan pub The Spread Eagle.

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Voices

#STOPCYBERFLASHING triggers debate in Parliament

By Georgie Moreton

The campaign from sexual health charity Brook and Grey London strives to make cyberflashing illegal

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Voices

Diversity valued above salary amongst entry-level talent

By Georgie Moreton

Research from Brixton Finishing School finds an increasing demand for a more inclusive workplace

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Fuel Your Imagination

20something brings GRID Legends to life for EA Codemasters

By Georgie Moreton

The new campaign clebrates the launch of the fifth instalment of the GRID Legends series with ad featuring BAFTA winning Sex Education star Ncuti Gatwa

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Hot Pick

Disney+ showcases diversity of content with new campaign

By Georgie Moreton

The EMEA-wide campaign from Leo Burnett and Disney+ showcases the wide range of content the streaming service offers.

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Thought Leadership

How advertising can meet the climate challenge

By Georgie Moreton

The industry is stepping up its action and sharing learnings from Ad Net Zero to accelerate change.

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BITE Focus

How Channel 4, Dove and the National Centre for Domestic Violence used advertising to drive social change

By Georgie Moreton

Industry leaders shared how purpose driven marketing can create long-term change at the Renew 2022 conference.

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Thought Leadership

Advertising Association and WARC figures signal strong 2022 for UK’s ad market

By Georgie Moreton

The UK ad industry is set to continue to see significant growth post pandemic

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Fuel Your Imagination

ā€˜Benches of Hope’ spring up across the UK to mark final season of After Life

By Georgie Moreton

Netflix and CALM are rolling out benches to celebrate the season launch of Ricky Gervais’ After Life TV series, which tackles grief

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Fuel Your Imagination

180 and CalFlowers celebrate flowers as a form of self-care

By Georgie Moreton

ā€˜Flowers, Self Care Made Easy’ attempts to reposition the act of buying flowers

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