Has the pandemic brought an end to the season of restrictive marketing?
In the wake of Coronavirus are brands having to shift their messaging away from the traditional January detox?
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Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
In the wake of Coronavirus are brands having to shift their messaging away from the traditional January detox?
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The Honey brand is launching a new campaign to protect the honeybees that help create it, placing purpose at the heart of its brand
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The session aims to put some of the marketing and creative industryâs true changemakers in the spotlight
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Industry leaders share why they are choosing change in 2022
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IPA President Julian Douglas on positive pitching, addressing the talent crisis and embracing the metaverse.
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âThis is scienceâ shows how BHF research has turned science fiction into reality
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The yoga-themed film is the latest in the âlike getting your moneyâs worthâ campaign
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The Gerety jury in London will be led by Ross
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In celebration of the next generation of sporting superstars, adidas is showcasing the sporting skills of Nouf Al Anzi, captain of the UEA womenâs national team.
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Watch a lively panel discussion on icrossingâs Marketers Priority Index Report 2022, which reveals the changing priorities of modern marketers.
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The new campaign aims to celebrate the gymâs unique offering
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Iris helps adidas and Arsenal to change its strip symbolising an ambition to reduce knife crime and eradicate bloodshed on London's streets
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The #SheTakesOver initiative founded by adam&eveDDB calls upon global support to elevate female and non-binary talent
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The colourful animated film marks Above+Beyondâs first work for the snack brand.
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This special edition paper aims to encourage a more sustainable UAE.
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