Izzy Ashton

Deputy Editor, BITE Email Izzy Ashton

About

Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.


More from Izzy Ashton

BITE Focus

The anti-panic buying model”: How Bother and Wax/On are simplifying the weekly shop

Douglas Morton, Founder of Bother and Ben Hooper, Creative Partner at Wax/On on the power of collaboration, brand self-awareness and being inspired by disruption.

By Izzy Ashton

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Hot Pick

Justice4Grenfell brings the victims of the disaster back into the news

The campaign is a powerful reminder that three years on, the community affected by the Grenfell tower disaster are still waiting in limbo for answers they so desperately seek.

By Izzy Ashton

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Fuel Your Imagination

Clear Channel and Pride Inside partner to bring Pride to the streets this summer

The campaign's aim is to bring visibility to the LGBTQ+ community and to ensure that the spirit of Pride is kept alive and well.

By Izzy Ashton

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Voices

“If you want to make a difference, it’s not about just donating money”: Akil Benjamin on his new initiative to mentor 300 Black businesses

Akil Benjamin, Head of Research & Strategy COMUZI & Director of M&C Saatchi Saturday School on the power of collective action, and the importance of recognising the value of Black business.

By Izzy Ashton

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Hot Pick

Shout launch a crisis text line to support young people under lockdown

And Rising worked with Shout to raise awareness of the service, encouraging people to let their fingers do the talking when perhaps a phone conversation proves too difficult to have.

By Izzy Ashton

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Voices

Proud to be a prude

We Can’t Consent to This launch a new campaign to raise awareness of the importance of the making the ‘Rough Sex Defence’ in the UK illegal.

By Izzy Ashton

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Hot Pick

Ambitious about Autism release a storybook for children with autism experiencing anxiety under lockdown

The book is an important recognition of the unique experience and challenges that lockdown presents to neurodiverse children and their parents and carers.

By Izzy Ashton

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Fuel Your Imagination

Anthems: PRIDE podcast collects stories that celebrate what it means to be human

Understanding the lived experience of each person has never been so key to forging meaningful connections.

By Izzy Ashton

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Interviews

“We have got louder and are doing more”: How Beavertown pivoted to see exponential growth under lockdown

Beavertown’s Founder Logan Plant and Marketing Director Tom Rainsford share how the brand has chosen to pivot and look for the positives to drive growth in lockdown.

By Izzy Ashton

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Fuel Your Imagination

British Vogue celebrates the UK’s front-line workers

Far from leaning on airbrushed celebrities, these covers show ordinary people what extraordinary acts look like.

By Izzy Ashton

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Hot Pick

Churchill shows the power of kindness in marketing with audiobooks to help children, and their parents, chill

The launch was brought forward to support children, and their parents, cope with the stresses of life under lockdown.

By Izzy Ashton

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Thought Leadership

“How can we push the boat through the storm?”: FUTURES Network examines bouncing back to work

From lockdown lifting meaning a physical return to the office, to returning to work after maternity leave, a FUTURES Network panel examined how to thrive amidst the crisis.

By Izzy Ashton

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Hot Pick

Argos brings fun, a little bit of noise, into homes around the UK

Argos’ latest ad shows how far the power of imagination can take us and also, the cathartic experience of banging out a rhythm on a drum kit, or failing that, a few pots and pans.

By Izzy Ashton

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Fuel Your Imagination

56 Black Men says, Let’s Not Forget the names that didn’t become hashtags

'Let's Not Forget' is about inspiring people to ask themselves what they can do right now; to examine what they are going to do moving forwards and to not forget the lives that have been lost.

By Izzy Ashton

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BITE Focus

We are not “all in it together”

Research from Mother and davies+mckerr has unpacked how consumer behaviour is really shifting under lockdown.

By Izzy Ashton

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