Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
By Izzy Ashton
Data demonstrates that equality doesn’t only benefit women; it benefits us all. Platforms like the Alliance for Her are vital in building up a collective voice.
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By Izzy Ashton
The film’s aim is to create a greater awareness of the unique challenges that women face as well as highlighting the gender inequality that is still so pervasive in the workplace.
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By Izzy Ashton
A new ad from TBWA\London, whilst channelling the brand ethos at its heart, is a joyful reminder of the importance of a little bit of silliness.
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By Izzy Ashton
‘The Met Unframed’ is an example of the power of digital inclusion as it creatively reimagines the museum experience for everyone, wherever they are.
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By Izzy Ashton
With one in four women and girls unable to afford sanitary products, Hemi Patel’s creative idea aims to shift the conversation around periods and provide a solution that brings about long-lasting change.
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By Izzy Ashton
Following a campaign from AMV BBDO, this change in the law is an example of the power of collective action to bring about vital, life altering legislature.
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By Izzy Ashton
Initiatives such as this demonstrate the power of collective action, of opening up the industry and developing tools that in turn create opportunities for the next generation.
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By Izzy Ashton
These OOH campaigns are minimalist branding at its finest, a reminder that, if a brand’s logo is iconic enough, you can remove the branding altogether and still be ever present in a consumer’s life.
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By Izzy Ashton
‘The Boob Life’ disrupts the status quo, showing the world just how vital it is to talk about subjects that have historically not been engaged with.
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By Izzy Ashton
Through a partnership created by FCB Inferno, the businesses are aiming to upskill and educate vendors whilst also emphasising the importance of online communities.
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By Izzy Ashton
A new campaign from M&C Saatchi is a reminder that the communities we are a part of are only rendered stronger by our ability to understand them better.
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By Izzy Ashton
This campaign is a powerful reminder of the power of a brilliant outdoor execution to make an impact in both the physical and digital worlds.
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By Izzy Ashton
With Sport England’s Active Lives survey revealing a surge in outdoor running over the past year, this campaign is a reminder that exercise should be done for the sheer joy of it.
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By Izzy Ashton
#TheyMadeHerShine provides a space for women to thank and appreciate the people who have helped them get where they are today.
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By Izzy Ashton
‘#BeTheRoleModel’ aims to create an image gallery to celebrate the diverse stories of female business owners across the UK.
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