Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
By Izzy Ashton
Eli Vasiliou, Associate Creative Director at Iris on the importance of creative outlets outside of work, brand integrity and the democratisation of flexible working.
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By Izzy Ashton
How Haribo and Quiet Storm kept childlike escapism going during lockdown.
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By Izzy Ashton
The campaign captures the sheer escapism that a couple of hours at the cinema can bring, celebrating people’s love for it and demonstrating just how powerful storytelling can be.
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By Izzy Ashton
Tessa Clarke, CEO & Co-Founder of food sharing app OLIO on behavioural change, local renaissance and the power of collaboration.
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By Izzy Ashton
‘Wait for the Greats’ invites us to do just that, to keep the momentum and to celebrate the achievements of inspirational individuals like David Brown.
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By Izzy Ashton
With our new normal comes a new way of living for many and a new marketing landscape to navigate.
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By Izzy Ashton
How WaterWipes and The Brooklyn Brothers pivoted their marketing strategy to be a support network for parents in the midst of the pandemic.
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By Izzy Ashton
It’s an example of the power of reactive marketing, of reflecting the world the brand’s consumers actually live in right now whilst still keeping with KFC's irreverent tone.
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By Izzy Ashton
Finding time to switch off has perhaps never been simultaneously more difficult or more vital to both our mental health but also our own personal development.
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By Izzy Ashton
How MullenLowe and Lifebuoy put a forty-year partnership to the test to relaunch the brand in the UK during lockdown.
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By Izzy Ashton
The beauty of campaigns such as this is that it focuses on the reality; on how the generation itself would choose to portray themselves. Where society sees screen-obsessed, they see endless possibilities.
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By Izzy Ashton
In the midst of the COVID crisis School of Communication Arts graduates Ellie Daghlian and Elisa Czerwenka decided to champion a global perspective, even under lockdown, aiming to work, virtually, on every continent in 14 days.
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By Izzy Ashton
‘It can happen, it does happen, it will happen’ is an example of the power of communications to challenge unconscious bias and to educate and enlighten people to change.
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By Izzy Ashton
How CALM and adam&eveDDB worked together to control consumers’ online news consumption in the wake of the Coronavirus crisis.
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By Izzy Ashton
Tom Szaky, CEO & Founder of TerraCycle and Loop on the move to a zero-waste lifestyle, shifting consumer expectations and the importance of keeping recycling front of mind.
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