Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
By Izzy Ashton
We all have to play our part in cleaning up the environment we live in but it is schemes like scrappage and areas like the ULEZ, as well as switching to electric vehicles, that will make the real difference.
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By Izzy Ashton
Celia Pool co-founded DAME to offer women a more ethical and ecological alternative to traditional forms of menstrual care. Its tagline? “Bleed red, think green”.
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By Izzy Ashton
With their Creative Differences handbook, Universal Music is providing an example of a company acting rather than talking; creating a solution for a space where they couldn’t see one, and sharing that solution across the industry.
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By Izzy Ashton
Macmillan's latest ad is a lesson in how a charity can compassionately but directly tell people who need them about their services, while also conveying the emotional turmoil people experience when they are first confronted with their diagnosis.
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By Izzy Ashton
All-white 'manels' are often still the norm at industry events. But DICE, launched today, is setting out to change this by introducing a 10-point charter to improve diversity and inclusion across industry conferences and events.
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By Izzy Ashton
‘Bring It’ reminds us to embrace the moments in life, however small, that can make you smile embodied by a charismatic courier delivering food with a side order of positivity.
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By Izzy Ashton
Durex's new brand positioning is an acknowledgement of both the pressures society places on our sex lives, and a reminder that we can choose to cast them aside in favour of a more positive outlook.
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By Izzy Ashton
As the environmental impact of travel rises up the agenda, Anna Fawcett, Global Head of Marketing at Topdeck highlights why companies should be striving to have a more positive impact on both the planet and their consumer’s lives.
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By Izzy Ashton
FCB Inferno’s Tech-cessibility event shone a light on how brands such as Monzo and Google are prioritising accessibility.
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By Izzy Ashton
Over the six decades since its conception, the Dr. Martens boot has become a symbol of a rebel spirit, a punk energy that, as the brand’s latest campaign demonstrates, is still alive and well in the DM wearers of today.
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By Izzy Ashton
While it might be sickly for some, or sheer marketing commodity for others; Valentine’s Day is also a chance for people to show their love, in whatever shape or form that takes.
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By Izzy Ashton
Starbucks and Iris’ award-winning ad demonstrates the massive power of the creative industries to come together to drive culture through authentic representation.
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By Izzy Ashton
Wax/On’s Co-Founders, Paul Jacobs and Ben Hooper discuss why a collaborative approach is at the heart of the agency’s approach to unifying creative and media.
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By Izzy Ashton
The Conversations from Calais project is capturing conversations that would otherwise go unheard; giving a voice to people who, more often than not, aren’t given the space to have one.
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By Izzy Ashton
British Gas are building a more emotional connection with customers by reflecting their reality; a naturally inclusive, representative snapshot of modern Britain.
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