Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
By Izzy Ashton
Gen Z are a generation of creators, a digitally savvy group of individuals whose relationship to brands looks nothing like their predecessors'. They are, as Snapchat and JWT Intelligence present in their latest report, the next generation of Super Creatives.
Read more
By Izzy Ashton
Predicting the future is something humans have always been fascinated with but what the future holds for the industry is a tricky one to fathom, unless you know where to look.
Read more
By Izzy Ashton
What is interesting to witness are the number of senior figures within the advertising industry acknowledging that the state of their employee's mental health matters. There has to be more cohesion between an individual's work and their life.
Read more
By Izzy Ashton
Stylus’ annual Decoded conference lifted the lid on the challenges the fashion industry faces as it seeks to address the climate emergency.
Read more
By Izzy Ashton
In the UK today, there are more than 6.5 million unpaid carers looking after a loved one who’s older, disabled or seriously ill. You probably know someone who is one of those people and yet they’ve never let on.
Read more
By Izzy Ashton
To recognise art by marginalised creatives that has for so long been ignored or sidelined, Somerset House is celebrating 50 years of black creativity in Britain and beyond in a major new exhibition.
Read more
By Izzy Ashton
Iconic may well be one of the most over-used words in marketing, but Britvic’s Tango brand heritage and advertising heritage could justly be described as such.
Read more
By Izzy Ashton
As an active member of PrideAM, Richard Miles is on the vanguard of a new breed of creatives ensuring greater representation and cultural currency in advertising.
Read more
By Izzy Ashton
Remembering the historic collaboration of the D-Day landings comes at a complex time for travel brands such as Eurotunnel Le Shuttle. The looming spectre of Brexit raises a wealth of challenges and what exactly it will mean for EU travel remains to be seen.
Read more
By Izzy Ashton
Killing Eve is more than an award-winning TV show; it’s a cultural moment in time, part of growing shift in the female narrative, which has significant impact for brands and businesses alike.
Read more
By Izzy Ashton
Clothes, and fashion as an industry, are often disregarded as vacuous; as unimportant. But when it comes to self-expression and confidence, a good outfit is often all you need.
Read more
By Izzy Ashton
In a couple of decades, humans have managed to change what evolution built up over hundreds, thousands of years. We claimed control over nature as our right without fully exploring the consequences of our actions. With their latest project, Patagonia point out that “the road to extinction is paved with good intentions.”
Read more
By Izzy Ashton
The role of purpose in driving profit was top of the agenda at Wax/On’s recent Glass Half Full event.
Read more
By Izzy Ashton
Most of us know our way around a recycling bin by now. It is a given we have broken up with plastic bags and instead carry a tote bag everywhere we go. But what of other objects lying around our homes, the ones that could easily become a whole lot more useful than landfill?
Read more
By Izzy Ashton
As part of Kindred’s all female management team, Sinéad Gray is at the forefront of a new wave of creative leaders reimagining the creative workplace of the future.
Read moreLooks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in