Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
By Izzy Ashton
Designed to be a link between nature and the city, the V&A Dundee museum is an important part of the culture-led regeneration taking place across the city and along its dockside.
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By Izzy Ashton
When was the last time you read, and more importantly finished, a book? Fiction or nonfiction, digital or paperback, the chances are for many that you can’t remember. And yet we are constantly consuming words through our phones.
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By Izzy Ashton
"Creativity does have the power to change perceptions, to aid protest as well as selling washing powder."
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By Izzy Ashton
“The challenge is to bring better, strong, high content prime time ideas to bear on brand opportunities. Advertising-funded content is only ever going to be, for the time being, supplemental to core campaign goals."
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By Izzy Ashton
The goal is that one day diverse representation and accessible design won’t have to be greeted with surprise. It will simply be reflected in products, systems and amongst designers themselves.
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By Izzy Ashton
“I'm someone that believes that marketing is fundamental to the success of a company. If you understand the needs of the consumer and you're able to meet those needs, you will always have a successful business."
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