About
Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
More from Izzy Ashton
Interviews
Sarah Wildman-King & Miranda Hart, Founders, Wonderworks
By Izzy Ashton
“In the world of premium luxury lifestyle brands, it is important that you don't do anything that will erode brand affinity. It is very hard to be considered luxury and not be socially and environmentally aware."
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Trend
Feeling Nostalgic
By Izzy Ashton
We often look back to the past, to our own pasts and childhoods specifically, to reminisce on those good old days and to attempt to dispel anxiety about our future.
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Interviews
Kate Cox, VP & CMO EMEA, GoDaddy
By Izzy Ashton
“I see it as a roulette wheel. Marketing used to place one big bet on an ad campaign on TV. It either won big or it didn't. The new digital landscape enables marketers to take 20 different bets, measure them all and scale the ones that really work."
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Interviews
Nick Peters, Executive Creative Director, ignis
By Izzy Ashton
“Getting an audience's attention and keeping it is the name of the game. Human, authentic and intuitive experiences are everything."
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